Emperador posts strong whisky sales

Published July 14, 2020, 10:00 PM

by James A. Loyola

Emperador Inc. reported that its whisky businesses overseas saw strong performance during the first half of the year as demand in these markets boosted sales in these segments.

In a disclosure to the Philippine Stock Exchange, Emperador said it  posted strong sales in  the United States, Sweden, Spain, Indo-China, as well as in the United Kingdom, Russia, and China.

Whyte and Mackay Ltd, a wholly-owned subsidiary of Emperador in the United Kingdom, reported a 34 percent growth in sales volume for the first six months of this year, driven mainly by Whyte & Mackay Blended Scotch, which consistently ranks as the No. 2 most-selling standard whisky in Scotland.

Whyte and Mackay currently owns and operates five whisky distilleries in various parts of Scotland.

Whisky sales in Russia were up by 69 percent during the first half of 2020, driven by strong commercial and marketing fundamentals. Several premium brands under Whyte & Mackay such as Jura were driving growth in the Russian market.

China, meantime, has maintained resiliency to the effects of the pandemic. Amid the lockdown across China due to the pandemic since the start of the year, Whyte & Mackay’s business yielded a remarkable portfolio growth.

Large orders for The Dalmore and Fettercairn range were experienced across China as the country eased up its quarantine lockdowns during the second quarter.

“China has bounced back quickly after it re-opened its economy. We are pleasantly surprised at China’s remarkable resilience and its strong preference for luxury and super premium goods has returned so quickly as it began its V-curve recovery,” said Emperador International’s Chief Executive Officer Glenn Manlapaz.”

He added that, “In fact, our sales orders for June and July alone are 125 percent more than the same period last year.”

“We are very optimistic that our Whyte and Mackay full-year revenues in China will more than double this year,” Manlapaz noted.