Several small food businesses severely affected by the quarantine have gotten help from Erwan Heussaff.
The vlogger teamed up with an app called Lark that supports small food businesses.
“We’re donating cash with a purpose,” he said. “It keeps the business that’s going to use that cash to produce those meals afloat because they’re going to make profit from it. But they’re also going to be buying ingredients from a farmer’s market, from a sari-sari store, from the supermarket.”
An entrepreneur himself, he shared his realizations amid the health crisis.
“The economy in the Philippines is filled with small businesses and this is even truer when it comes to our food. Our favorite restaurants and bakers have experienced a tough couple of months and this will continue until the end of the year and beyond.”
He added: “This got me thinking: If I was in a situation back when I was starting my own businesses, I would probably be having a hard time. It’s hard not to feel helpless in this situation.”
Erwan went on: “At least gives businesses to those people as well. And then it produces meals that are then going to be given away to workers that currently need it — keeping people fed, keeping people happy.
“What I love about this is that we won’t be able to measure the impact and the effects. It will affect and impact people that I will personally never meet. And I think that, for me, is a measure of success.”