Spotify’s Pride campaign banners LGBTQIA+ creators and fans

Published July 8, 2020, 4:05 PM

by MB Lifestyle

Check out the effort of the audio streaming platform in this year’s digital commemoration of Pride

The Pride month celebration was indeed different this year, but the feeling of togetherness and shared experiences have never been more important. The Pride season may have come to a conclusion, but the fight for equal treatment under the law and in culture never stops.

The world’s largest audio streaming platform has the unique ability to inspire and drive positive change around the world through the power of sound. Spotify unveiled Unlike Any Other, a global Pride campaign that honors creators who are members of the Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, Asexual (LGBTQIA+) community and connects them to fans around the world. This initiative is all about empowering LGBTQIA+ creators by encouraging them to embrace their uniqueness and connect to new and existing audiences through the power
of music and podcasts.

Pride Love GIF by Libby VanderPloeg - Find & Share on GIPHY

Spotify’s Pride campaign in the Philippines features two local pride playlists namely Bahaghari and a Pride edition of Kilig Pa More. The former is a dedicated playlist featuring the works of international and local LGBTQIA+ artists and allies, including tracks like “Love Even If” by Jake Zyrus, “This Love Isn’t Crazy” by Carly Rae Jepsen, and “Hanggang Kailan Aasa ” by Vice Ganda, while the latter is a hit romance playlist that’s been given a twist, offering an electrifying listening experience unbound by gender or sexual orientation for the LGBTQIA+ audience.

There is also a global campaign that presents new content and experiences available in the hub. Here’s a list.

1.Amplify: Pride

A hub on audio streaming platform dedicated to Pride so fans can find LGBTQIA+ music and podcasts.

2. House of Ballroom Playlists

As recently highlighted in Kiki, Pose, and now LEGENDARY, the house and ballroom community has made its mark in greatly inspiring modern pop culture. This playlist series, in partnership with Pose runway choreographer Twiggy Pucci Garçon, celebrates the iconic movement with curated playlists by top figures of ballroom culture, including Jason Ozzie Ash, Byrell The Great, Jack Mizrahi Gucci and Jonovia Chase.

3. My LGBTQ+ Soundtrack

Social share cards encouraging queer creators to celebrate their queer moments via song and invite their fans to share their own.

4. Pride-Themed Playlists

The Amplify: Pride hub includes a variety of curated Pride-themed playlists for every listener, such as Pride Classics, Latin Pride, Alternative Pride, Queer as Folk, Disco Fever, Queer Composers, and more.

5. Pride-Themed Easter Eggs

To surprise and delight both fans and creators, some features within the Pride hub will light up in rainbow colors.

A key element of Spotify’s 2020 Pride creative is the Progress Flag, designed by Daniel Quasar in 2018. The Progress Flag adds five stripes to the traditional rainbow Pride flag to represent trans and non-binary individuals, marginalized communities of color, those we have lost to AIDS, and those living with HIV today.

 
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