Beko has recently dished out resources to help fight COVID-19. The European-based appliance company has teamed up with local governments and hospitals, by donating washing machines, cookers, and refrigerators.
"Beko was slated to launch in the Philippines in mid-2020 but we decided to divert our marketing budget and other resources to donate to the efforts in helping frontliners in the fight against COVID-19. Frontliners are our heroes and they deserve things to be more convenient for them as they work," said Gürhan Günal, Country Manager of Beko Pilipinas Corporation.
Beko Pilipinas has donated their products to the local government units of Pasig, San Juan and Manila; and to the Philippine General Hospital, San Juan De Dios Medical Center, Quirino Memorial Medical Center and Delos Santos Medical Center. They have also donated to actress, Angel Locsin’s #UniTentWeStand campaign for San Lazaro Hospital in Manila and with the converted mega quarantine facilities in Philippine International Convention Center, Rizal Memorial Stadium and Philippine Arena.
"Beko's brand purpose is to 'empower new generations to live healthier' and we would like to introduce ourselves through all these efforts which are reflective to our purpose. As a brand that is now in the Philippines, we would like to play an important role in helping make life healthier and more inspiring for Filipinos," said Günal.