SM Supermalls pens partnership with the Department of Agriculture (DA) and RestoPH, a conglomerate of restaurant owners, for a joint project called the “Farmers’ Produce” market. This aims to provide livelihood assistance to local farmers and food businesses during the Covid-19 pandemic. The weekend market is set to launch today, July 3, at SM Aura Premier’s Skypark. The public may come and buy as the mall opens.
“The Farmers’ Produce market is our way of bringing farmers and local food establishments closer to customers. It has always been the commitment of SM to provide micro and small enterprises (MSMEs) access to mainstream market,” says Steven Tan, SM Supermalls president.
According to him, this project is more relevant now since supply chains have been disrupted, leaving farmers and local food establishments with very limited options where to sell their products.
Starting as a small enterprise 60 years ago, SM has long committed to support MSMEs to grow by helping them organize their business, provide access to market and marketing support, and act as distribution channels across the country.
To help reboot the country’s food business industry and support Filipino farmers, SM Supermalls eyes to sell these local produce in other SM malls in the coming months. Some of the items that will be sold at the Farmers’ Produce market are vegetables, fruits, herbs and seedlings, dairy products, condiments and seasonings, and local beverages and wines. The market seeks to extend accessible and affordable goods to more Filipinos while helping those who are harvesting and producing these.
Moreover, Resto PH’s partner restaurants will also be offering special menus using local produce. The event will run until July 5 from 10 a.m. to 8 p.m.. Social distancing and strict safety protocols shall be observed in the duration of the event. Participating restaurants include Genki Sushi, Sen Ryo, Vikings, Cocina Peruvia, Icebergs, King Chef, and more.
Hosting the launch of the Farmers’ Produce project, SM Aura Premier has always been an advocate of activities that support environmental and economic growth. Built with sustainability in mind, the mall has also been awarded the prestigious LEED Gold certification after following the practical and measurable green building standards set by the US Green Building Council (USGBC).