Toyota goes for it, digitally

Published June 19, 2020, 1:02 AM

by manilabulletin_admin


From left: Nico Bravante, Vice President, Product Planning; Rainnier Gregorio, First Vice President, Customer Service Operations; Sherwin Chualim, First Vice President, Vehicle Sales Operations; Kei Mizuguchi, Executive Vice President, Marketing; Atsuhiro Okamoto, President, Toyota Motor Philippines; Jose Maria Atienza, Senior Vice President, Marketing; Ms. Cristina Arevalo, First Vice President, Brand and Product Planning Cluster; and Atty. Rommel Gutierrez, First Vice President, Corporate Affairs Group.

THE quarantine and social distancing protocols couldn’t stop Toyota Motor Philippines from unveiling its new model this week. The leading mobility company launched the 2020 Wigo through its first online launch. The vehicle was revealed through an interactive digital reveal streamed live online.

Toyota believes the new Wigo is the perfect vehicle in this time where the public faces limitations in public transportation, increasing safety concerns, and changing mobility needs.


For 2020, the Wigo gets a new look, featuring a larger trapezoidal grille, more aggressively styled bumpers, with matching new headlights and blacked-out rear combination lamps. It’s finished with machine cut design alloy wheels.

Toyota also offers it in a TRD package with front and rear chin spoilers and a side skirts and in an exclusive Yellow SE color not offered in any other trim.


Even more changes have been applied to the interior. It features redesigned seats and chrome accents. The model prides itself in being enjoyable and easy to drive. This are improved with many new features added to its new mid- and top-of-the-line trim levels, G and TRD S.

For one, Toyota adds keyless entry and a push-start system to make entering the vehicle and starting it up free of the hassle of fumbling for keys. Its new air-conditioning system features an LCD touch panel for more precise control. The Wigo also comes with a new touchscreen infotainment system with Apple Carplay and Android Auto compatibility available in the top-of-the-line model.

Its compact dimensions make it easier to park, yet Toyota has made this far more convenient with the addition of rear sonar and a backup camera. The mirrors can now also fold with the press of a button.

Finally, for safety, the Wigo is equipped with dual SRS airbags, anti-lock brakes (ABS), and rear parking sensors as standard across all trim levels. The TRD S trim even includes a Digital Video Recorder (dash cam) for added safety and peace of mind.

Powering the Wigo is a 1.0-liter 3-cylinder engine paired with a choice of a 5-speed manual or 4-speed automatic. That same engine allowed it to achieve an average fuel consumption of 25.19 km/L (A/T) in the highway, according to tests conducted by the Department of Energy (DOE) in 2017.

“The New Wigo remains an iconic car that offers the same familiar feeling of practicality and reliability, but made more advanced, more convenient, safer, and more fun with its sleek and sporty TRD Styling,” said TMP President, Atsuhiro Okamoto, during his welcome remarks.

Besides the launch proper, Toyota also offered online viewers a chance to win prizes through an online contest. They were also treated to a special online performance by hit band, Ben&Ben.

First launched in the country in 2014, the Wigo quickly dominated its segment and has sustained its leadership. In 2019, it cornered a 69% segment share, with 55% of buyers being female.


The Wigo starts at PhP 568,000 for the E trim with a manual transmission. The Wigo G M/T is priced at PhP 623,000 while the G A/T is priced at PhP658,000. The top-of-the-line Wigo TRD S is available only in A/T but can be had in a variety of colors, including the exclusive Yellow SE.

The new Wigo is now available at Toyota dealerships nationwide. It can also be viewed via Toyota’s Virtual Showroom that offers 360 view inside and outside, easy payment plans, as well as referral to a nearby showroom and sales agent, all from the comfort of your own home.

By Iñigo S. Roces