A safer, stronger, and tougher Philippines. This is what philanthropist Jomerito “Jojo” Soliman envisions for a country now rising from the ravages of a vicious pandemic.
Covid-19 has disrupted life in many ways, threatened public order, and slowed down the economy. Soliman, standing firm with his vision to provide a genuine solution not just to individuals but also to business establishments, swiftly mobilized his companies and came up with a response through his integrated Pure Group of Companies, in various expertise in industries spanning disaster response, agriculture, transportation, logistics, medical, and even renewable resources.
LEADING INNOVATIONS NOW AND THEN
Pure Rice Milling and Processing Corp. has been providing food at a time when availability is crucial. This reassures the public that we can endure the iron fist of any disaster that we encounter. The company is primarily engaged in farming, milling, wholesale, retail, and packaging of rice. Its primordial role, however, is providing the most affordable food, especially to the less fortunate, and helping them survive.
It also integrated the operations of Purefeeds Corp., which is an importer, wholesaler, and processor of agricultural feed products, to keep the whole food logistics chain going, as well as Santa Rosa Farm Products Corp..
KEEPING THE WHEELS TURNING
Pure Ride started as a pickup and delivery service app aimed to benefit the driver by charging only one peso per transaction, giving most of the revenue to the driver himself. From delivering documents, gadgets, food, and everything that can be sent via courier service, the company serves consumers and provides employment for drivers. Today, it is a beacon for displaced drivers and consumers alike, going beyond delivery service, and is well-placed to provide affordable fares to commuters and a source of livelihood to drivers, especially of tricycles and jeepneys.
RESPONDING TO THE NEED
A new member of the group of companies, My Med Plus, responded to the call for PPEs by accelerating the production of surgical masks at the factory in Sta. Cruz, Manila.
Even with the accelerated production, the company made sure that each mask is quality-controlled through the extra step of fine-tuning and precision-testing its newly acquired mask-making machine.
The masks were donated to hospitals, LGUs, and the marginalized sectors that would otherwise not have had access to these much-needed PPEs.
The group’s PureH2o and Solar Equipment Corp. was looped in to provide equipment to carry out the Manila Disaster Risk Reduction and Management Office’s misting operations. It was a natural fit as the company’s portable filtration and solar-powered purification system does not need electricity and is designed for easy deployment and operation.
Complementing this is the group’s ever-ready RAHA Volunteers Fire Department, which continues to provide 24/7 fire and ambulance response in the city using its fleet of emergency response vehicles and equipment.
And to respond to emergencies on a wider breadth, the Pure Force and Rescue Corp. with its initiative to connect emergency response systems. Initially set up to give the Philippines the benefits of a 911 emergency response infrastructure, it now provides this service to Filipinos across the world by serving the millions of Overseas Filipino Workers.
The vision to quickly dispatch first responders, connect national agencies, and manage emergencies in real-time, is now a fully-functioning emergency response system that the police, fire, rescue, and ambulance services could rely on.
Integrating the social dimension of the response is the community-based services of the Rosita Soliman Foundation.
During the pandemic, the foundation donated a refrigerated container van to serve as temporary storage for the cadavers van. Also, it quickly harnessed its resources to buy directly from farmers palay, fruits, and vegetables; and from fishermen, the dried fish, salted eggs, and other locally produced products. Moreover, the foundation donated 25 easy-deploy tents to the City of Manila, which will be used in the contact tracing and treatment of infected persons. Additionally, a total of 17 misting cannons were freely given to selected local government units in coordination with MMDA to effectively combat the spread of the virus within communities. Lastly, the foundation lent a hand to the front liners by providing shelter to ensure their safety as they battle against Covid-19.
REBUILDING THE NATION
To help rebuild the country after the pandemic, PureRecycling Corp. is on the standby to supply cheaper building materials so that Filipinos can begin the process. PureRecycling Corp. takes byproducts of the milling process to make pellets that can form part of building materials.