Times are changing due to effects brought by the COVID-19 pandemic.
Along with that are adjustments on consumer behavior. With the restricted mobility of people, e-commerce has been gaining traction in the past few months and more people are learning about the convenience of online transactions.
The use of cashless payments has also been encouraged, in order to limit physical contact with other people and as a way to curb the rapid spread of the coronavirus disease (COVID-19).
With many Filipinos now embracing online shopping, the e-commerce space, especially for small businesses, is growing.
With tough competition out there, how can a business owner boost the presence of an online store?
Here’s a three-step guide on how to maximize the virtual space to attract good business.
1. Create a unique branding.
Impression is key when it comes to online businesses. Identify who your target audience is and build a brand that connects to them. Start by coming up with a catchy name, tagline, and logo. Make sure that these key elements reflect the identity you are going for with your business and that they will connect to your target customers. Once you have these on point, the next step is to make sure that your online presence — what you post on social media, who you target in your ads, and how you communicate to your customers — are in line with this branding.
2. Bank on customer service.
Good customer service is just as important as having a social media presence. See to it that every customer inquiry is attended to in a timely manner. This is the best way to show customers that their concerns are being prioritized.To help manage inquiries, Facebook offers a feature that allows automated and instant replies on Facebook Messenger.
3. Offer secure and seamless payment options.
Payment options can make or break a sale for most buyers. During this time, no business can afford to lose a potential customer just because their preferred mode of payment can’t be accommodated.
With cashless payments being the safest and most convenient payment option during this time, PayMaya has launched the PayMaya Negosyo app to empower business owners to thrive in the new normal.
Through the PayMaya Negosyo app, micro-, small-, and medium-sized businesses can now offer secure and convenient cashless payment options to their customers.These payment options include PayMaya QR, which merchants can share via social media and messaging apps; the Send Money function of the PayMaya consumer app; and bank transfer using any InstaPay-participating bank and e-wallet provider in the country.
Merchants can receive up to P250,000 in their PayMaya Negosyo account. They can also transfer funds from their PayMaya Negosyo wallet to their bank accounts in just a few clicks for free, for a limited time.
Any business owner can register for PayMaya Negosyo account through these three easy steps:
1. Download the PayMaya Negosyo app on Google PlayStore.
2. Register by providing the necessary details. If you’re a PayMaya user, make sure to use a different mobile number for your PayMaya Negosyo account.
3. Upload one valid government-issued ID and take a video selfie using the app.
Within one to two days, business owners may start accepting online payments with PayMaya Negosyo.
Download the PayMaya Negosyo app now at the Google Play Store (pymy.co/PayMayaNegosyo) for free.
To know more about how this platform can help your business, visit https://www.paymaya.com/negosyo-merchant