Marketing group to hold digital marketing seminar

Published May 23, 2020, 12:00 AM

by manilabulletin_admin

The Internet and Mobile Marketing Association of the Philippines (IMMAP) will host a seminar on digital media strategies on May 27, 6 p.m., as part of its #IMMAPWebWednesdays series.

Participants will learn how to jump-start digital media strategies, with tips on how to deal with post-COVID-19 scenarios, through a panel discussion with subject-matter experts Dennis Perez, media director for Philippines and e-commerce media for SEAA; Lana Macapagal, business development manager of Rakuten Viber; Abhishek Gupta, managing director of Mindshare; Tin Amper, executive director for media of The Nielsen Company; and moderated by Bea Lim, managing director of TeamAsia.


IMMAP Web Wednesdays session 3

The topics are:

  • IMMAP-Nielsen Digital Marketing Strategy Report: Top-line results
  • Digital Media Strategy: Basic principles
  • The rise of hyperlocal communities
  • Tips on how to deal with post-COVID-19 scenarios

IMMAP‘s Web Wednesdays is a webinar series designed to support digital education in the Philippines. Spearheaded by the IMMAP Education Committee and co-presented by ABS-CBN and the Certified Digital Marketer (CDM),the series aims to spread awareness on the latest digital data, trends, and best practices that can be adapted to different kinds of businesses.

Pushing for digital marketing transformation, each webinar is a live one-hour session online that features industry experts and leaders discussing a variety of digital topics.

Last year, IMMAP featured different topics, guided by four pillars: e-commerce, content marketing, digital media, and analytics.

IMMAP’s Web Wednesdays series is free and open to everyone.