UP prof looks at PH’s COVID-19 response through lens of popular K-drama ‘CLOY’

Published May 11, 2020, 12:00 AM

by manilabulletin_admin

By MB Online

A professor of the University of the Philippines (UP) compared the COVID-19 “crisis, leadership, and accountability” to the troubles of the main character of popular Korean drama Crash Landing on You (CLOY).

Dr. Kristoffer Berse (Twitter)
Dr. Kristoffer Berse (Twitter)

In an online lecture, Dr. Kristoffer Berse of the UP-National College of Public Administration and Governance (NCPAG) drew parallelisms between the TV show’s narrative and the reality of the Philippine response to the pandemic.

Berse’s online lecture “Crash Landing on ECQ: Crisis Leadership and Accountability in COVID-19 Philippines” was part of the UP Open University’s (UPOU) “Let’s Talk it Over” series that streamed May 5 on UPOU networks.

In the online lecture, organized by the UPOU Faculty of Management and Development Studies and the Association of Schools of Public Administration in the Philippines Inc., Berse compared the situation under ECQ to the “precarious situation” of CLOY character Yoon Se-ri, a South Korean heiress who finds herself hanging in a tree following a paragliding mishap.

Those interested to find out how a comparison can be made between two seemingly unrelated topics can read more about it at: https://www.up.edu.ph/covid-19-ecq-and-crash-landing-on-you/.

CLOY became a hit in the latter part of 2019 and carried its popularity over to 2020, with celebrities and even politicians admitting to developing an “addiction” to the popular K-drama aired on Netflix.