By Ellalyn De Vera-Ruiz
Filipino consumers need not leave their respective homes to gain access to farm and fishery products as the Department of Agriculture (DA) unveiled on Monday its first online digital platform that will allow farm and fishery producers to sell their commodities direct to consumers.
Through eKadiwa.da.gov.ph, consumers will be able to practice social distancing, as they can simply key in their order of preferred farm and fishery products, like fresh vegetables, fruits, meat, and fish, among others.
“The Department of Agriculture, with the guidance of President Duterte and the Inter-Agency Task Force for the Management of Emerging Infectious Diseases (IATF-EID), is committed to help ‘flatten the curve’ and promote safety and convenience to all Filipino families in this ‘new normal’ era,” DA Secretary William Dar said.
The eKadiwa.da.gov.ph forms part of the DA’s food security and resiliency initiative under the “Plant, Plant, Plant Program.
It also paves the way to the digital transformation and automation of the agency, in its journey towards “Agriculture 4.0” that focuses on precision agriculture, internet of things, and use of big data to attain efficiencies in the food value chain, amid rising populations and climate change.
Among the DA’s initial partners under the eKadiwa.da.gov.ph are Zagana, Inc., AgriNurture, Inc., Benjabi Ventures Corp.; and Mober, Inc.
Two transport and delivery service providers Lalamove and Grab also signified to join the DA eKadiwa initiative.
Under DA’s Plant Plant Plant Program or Ahon Lahat, Pagkain Sapat Kontra COVID-19, the upscaled Kadiwa features three platforms that cater to the different needs of consumers, namely Kadiwa Retail, Kadiwa On Wheels, and Kadiwa Online.
The Kadiwa ni Ani at Kita is a marketing program of the DA, where farm products are bought on a wholesale basis from farmers and retailed to consumers on affordable prices in Metro Manila and other urban areas nationwide.