By Richa Noriega
The Cultural Center of the Philippines (CCP) said on Friday, April 24, that it is realigning its artistic programs amid the coronavirus disease 2019 (COVID-19) pandemic.
CCP said in a statement that its main goal now is “protecting lives and livelihoods while continuing to deliver educational and inspiring content to Filipinos on alternative platforms.”
In order to achieve this goal, CCP said it will pursue the following strategies such as the use of alternative modes of engagement, to employ artists in alternative production and distribution platforms, invest in capabilities that equip artists and cultural workers, and collaborate with artists and companies to digitize content.
CCP said the following programs to be prioritized consist of Arts and Culture Online, Live Arts on Lockdown, Arts for Therapy, and Capacity Building.
The Arts and Culture Online started last April by streaming archival and edited recordings.
In the works are “Time Capsule to document the arts in time of COVID-19” and virtual reality galleries and museum, CCP also seeks partnerships for education, fundraising, and communication.
It also offers its online resources to supplement home schooling, it added.
The Live Arts on Lockdown program is going to test the waters in June with its Virgin Labfest, a pilot activity for retooling and upskilling artists and production staff for online production and delivery.
Meanwhile, the Arts for Therapy Program will develop and implement modules on arts for Mental Wellness and pursue the arts for healing activities such as the pocket concerts of the Philippine Philharmonic Orchestra.
CCP will provide training modules to equip artists and cultural workers in art therapy and online technology under the Capacity Building program.
With quarantine and social distancing, the arts and cultural sector has suffered from cancellation of shows and events, CCP said.
“With the realignment of its programs, CCP hopes to build on its strengths and keep true to its mission of making arts matter to the lives of Filipinos,” it underscored.