TikTok is a big hit and YouTube wants a big piece of that action.
According to The Information, a subscription-based digital media aimed for tech-based executives, YouTube is planning to release later this year their own short-form content generator called Shorts.
Instead of having its own separate app, Shorts will be integrated into the main YouTube app, banking on the number of users and viewers already subscribed to it.
Like TikTok, Shorts users can create short-form videos and add music. The music catalogue will come from YouTube Music—YouTube’s own competitor for Spotify.
In the past, YouTube has integrated a feature similar to Instagram Stories, allowing content creators to provide quick updates or teasers for their channels without having viewers leave the platform.
That’s all the details we know so far. We should find out more in the coming months.