By JAMES A. LOYOLA
Quick service restaurant giant McDonald’s Philippines, is aiming to sustain its double-digit growth through the continued expansion and innovations enhancing its customers’ experience.
In 2019, the firm increased its capital expenditure to over ₱3 billion geared towards initiatives founded on elevating the customer experience, value, and convenience.
The company opened 58 new stores across the country, expanding to new territories to reach more Filipinos in areas such as Camarines Sur, El Nido, Coron, Mangatarem in Pangasinan, Digos in Davao del Sur, Mati in Davao Oriental, Lagao in General Santos, Silay and Cadiz in Negros Occidental, Danao in Cebu and Caibaan in Tacloban.
McDonald’s ended the year with 669 stores nationwide.
With majority of the newly opened stores having Drive Thru, 2019 marked strong growth for this business segment.
Another growth driver for the firm was its McDelivery service with the opening of more delivery hubs and its growing partnerships with major food aggregators such as Grab Food and Food Panda.
It was also a year of growth for McDonald’s new store format NXTGEN — ending 2019 with over 140 NXTGEN stores, allowing more Filipinos all over the country to experience modern day, state of the art convenience with a modernized menu board, dual point service platform equipped with a visual board that enables customer to track the status of their orders, self-ordering kiosks, cashless payment options and table service.
“The continued roll-out of NXTGEN is a strategic investment as we continue to grow in the Philippines,” said McDonald’s Philippines President and Chief Executive Officer Kenneth S. Yang.
He added that, “It has always been our priority to constantly evolve and introduce innovations for our customers to enhance their experience across different touch points.”
Apart from new store openings and NXTGEN expansion, innovations in menu offerings and reinforced local store marketing activities paved way for McDonald’s Philippines to grow system wide sales to ₱55 billion in 2019.