The founders and stalwarts of Philippine franchising have collaborated in authoring and releasing the groundbreaking book titled “12 Strategies of Franchising”, which showcases 25 successful Filipino Franchise Brands that use one of the strategies. The book launch last February 13 at the Crowne Plaza Manila Galleria Hotel was attended by hundreds of businessmen and potential entrepreneurs. Photo shows Trade Secretary Ramon Lopez (center) with the authors led by Philippine Franchise Association (PFA) chairman emeritus and Francorp Philippines chairman Samie Lim (2nd from right), acknowledged as the Father of Philippine Franchising; PFA vice chair and Francorp Philippines executive vice chair Ma. Alegria “Bing” Sibal Limjoco (2nd from left), the Mother of Philippine Franchising; Francorp Philippines managing director Noel Siggaoat (left); and Francorp Philippines CEO Sam Christopher Lim (right). The book, launched last February 13 at the Crowne Plaza Manila Galleria Hotel is now available at key National Book Store branches and select SM, Robinsons and major malls in Metro Manila. Prebooking is now available to secure copies while stocks last at P495 each. Free delivery in Metro Manila for orders of 50 pcs or more. All profits to be donated to the victims of Taal.