Buying a new car is one of life’s biggest decisions. Most of the time, many buyers simply focus on the upfront cost and features. It may have the right price, styling, and features for now, but will it end up costing you more in the long run?
For a really worthwhile and worry-free ownership experience, there are many more factors every buyer should consider. These are factors like: how practical its features are, how efficient and reliable it is, how easy it is to maintain, and how much you can still get for it when it comes time to sell or upgrade.
All of these are taken into account as part of the Toyota Sure Advantage: a set of qualities and reassurances Toyota vehicles can offer. Every Toyota vehicle comes with it, granting the buyer peace of mind that their car has Great Value; Fulfilling Ownership; Technology That Matters; and Quality, Durability, Reliability. What do all these mean exactly? We’ll break it down.
Practical Tech
Many cars come packed with features and technology designed to make driving easier. Of course, how often will you really use these features? Are they really helpful or more of a nuisance? As part of its Technology That Matters Advantage, Toyota carefully studies these new vehicle technologies to determine what buyers really need. You can bet that the tech features Toyota vehicles have are the most practical and relevant around.
For example, Toyota vehicles, from the entry level Wigo to the top-of-the-line GR Supra, come with variants equipped with anti-lock braking system (ABS) and airbags as standard. Toyota has already begun rolling out its Toyota New Global Architecture (TNGA): the platform that models like the Camry, RAV4, Corolla Altis, and Prius are built on that grant all of them better handling, better visibility, and a more rigid structure. Toyota’s hybrid electric system in the Prius and Corolla Altis offer a more fuel-efficient and environment friendly way to get around. Finally, Toyota Safety Sense, a suite of safety features including the Pre-Collision System and Lane Tracing Assist are already being offered in cars like the Hiace Super Grandia Elite, Corolla Altis and Alphard.
Built to high standards
Every Toyota, no matter where in the world it’s built, is designed to offer Quality, Durability, and Reliability over its lifespan. Every component that goes into each car has been carefully chosen for these qualities. Every car that rolls off the assembly line is subjected to a lengthy and rigorous quality test to ensure there are no leaks, rattles, or mistakes in manufacturing. These extra steps are taken so that each buyer can rest assured that their Toyota will work as promised and last a long time. The proof is both on the road and the race track. Some of the highest mileage cars are on the road are Toyotas. This reliability also has benefits when it comes to racing. Toyotas regularly win in grueling races like the 24 Hours of Le Mans or the Dakar Rally, which require every competitor to keep racing over several days and thousands of kilometers.
Easy maintenance
The secret to every Toyota’s long life is how easily it can be maintained with 70 dealerships and several service centers nationwide. No matter where you are in the Philippines, there’s bound to be an authorized facility nearby to take care of your Toyota providing you with Fulfilling Ownership. In addition, these dealerships and service centers are designed to make it as easy as possible, with programs like Express Maintenance, the one-hour complete periodic maintenance service, all done with Toyota Genuine Parts and Toyota Genuine Accessories, performed with Toyota Quality Service. Finally, to protect your car against unpredictable factors, there’s Toyota Insure.
Easy ownership
Toyota wants to make sure every car buyer can enjoy this Great Value. This is why purchasing a new Toyota has been made easy with flexible financing plans from Toyota Financial Services, or from a great selection of vehicles ready to go from Toyota Certified Used Vehicles.
Already have a Toyota but want to upgrade? Toyotas enjoy high resale value in the second-hand car market, giving you a good return on your investment. To make buying a newer car easier, Toyota offers fair trade-in value calculated with an app-based 211-point check.
Testimonials
These qualities may all seem abstract, so what does it all mean to the average buyer? We asked a long-time Innova owner, Julie, about how the Toyota Sure Advantage has worked for her.
“I bought an Innova for my business in Baguio five years ago. Even the E variant, with an automatic, ABS and airbags was more than enough for what I needed. I regularly take it from Manila to Baguio twice a month to bring supplies. It’s carried both light and heavy loads with hardly any complaint, managing the entire trip with just one tank of fuel. Despite the high mileage, Toyota has appraised it well, making it easy to upgrade to a new one,” said Julie Santibañez.
With qualities like that, it should come as no surprise that more than 162,000 car buyers in the Philippines chose a Toyota in 2019 alone. Designed to offer a worthwhile and worry-free ownership experience, Toyota vehicles continue to be worth every penny spent years down the line.
By Iñigo S. Roces