By Bernie Cahiles-Magkilat
Toyota Motor Philippines (TMP) has announced the end of term of President Satoru Suzuki after serving the local unit for four fruitful years.
Suzuki’s term from January 2016-December 2019 was marked by a strong resurgence of local parts manufacturing, grassroots motorsports and environmental initiatives, as well as the introduction of key global models to the Philippine market.
The formal press announcement of his departure was attended by TMP Chairman Alfred V. Ty, who led the farewell toast that was joined by over 120 guests from the media.
“His hands-on leadership approach propelled Toyota to rebound from last year’s tough market conditions, and we are fortunate to have a President who truly led by example,” said Ty.
During his term, Suzuki oversaw the CARS Program participation of TMP with the Philippine government, through the All-New Vios model.
In 2019 alone, Toyota enjoyed three major launches under his leadership: the Hiace World Premiere, Toyota GR Supra, and All-New Corolla Altis with the Hybrid Electric Vehicle (HEV) variant. Upcoming projects initiated by Suzuki include: the ₱4.5-billion Luzon Hub, which will revolutionize Toyota’s logistic perations; the Toyota Mobile App to better connect customers with dealers; and expansion to a new business model to explore long-term leasing of vehicles.
“This is not a final goodbye, but a new beginning. I am sure I will see you all again very soon,” said Suzuki. His most recent passion project outside of work is playing football with dealers and the media. The next President of Toyota Motor Philippines will be announced early next year.