By Chino S. Leyco
Lucion Tan-led rum maker Tanduay Distillers, Inc. has entered the Guam market as part of its plan to aggressively expand its international presence.
In a statement, Paul Lim, Tanduay Distillers senior vice-president said that the company partnered with TITAN Imports, one of Guam’s leading spirit distributors, to sell its 165-year-old Filipino brand in the Western Pacific US territory.
“We believe that the brand will grow in the state of Guam having a lot of Filipinos residing in that state who are familiar with the brand, and the locals of Guam themselves who are looking for quality products,” Lim said.
Aside from the US, Tanduay has presence in Middle East, Europe and other Asian nations.
For the past three years, Tanduay has been aggressive in opening new markets for its rums in countries outside the Philippines. In US alone, its sales volume grew by 114 percent last year.
In 2018, the company said that Tanduay’s total product sales increased by three percent, “making it the world’s best-selling rum for two years running.”
Based on Drinks International report, Tanduay sold 20.1 million of nine-liter cases last year, the only rum brand to breach the 20 million mark for that year.
Most recently, Tanduay was also declared Brand of the Year by the World Branding Forum, a global non-profit organization dedicated to advancing branding standards. This is the fifth year that the company won the award.
Other than rum, Tanduay Distillers also produces gin, vodka, brandy and whiskey.