By Noreen Jazul
The Manila Bulletin (MB) won two awards in the 41st Catholic Mass Media Awards (CMMA) held Wednesday at the Teatro ng GSIS in Pasay City.
MB won Best Digital Ad for Public Service for “Fake News – Unconditional” and received a citation award for Best Print Ad for Public Service for “Election – Bidding.”
The awards were received by Manila Bulletin’s Brand and Marketing Manager Francis Mark P. Dy, Video Production Manager Julius Lacaba, and Video Producer Mc Jerome Baluyot.
CMMA’s recognition, Lacaba said, was an assertion that they were able to get across a very important message to MB’s social media followers which made their win more fulfilling.
“We’re very happy kasi magagaling din yung kalaban namin in that category and at the same time feeling namin naipahatid naman ng maayos at malinaw yung message nung ad,” Lacaba said. (We’re very happy because the ones we were competing with in that category were also good and at the same time we felt like we are able to get across the ad’s message well and clear)
“I would like to thank the CMMA for awarding us the Best Digital Ad for Public Service. Dahil sa mga pagkilalang ito ay mas nagiging determinado kami na gumawa pa ng mga ganitong klaseng efforts,” he added.
(I would like to thank the CMMA for awarding us the Best Digital Ad for Public Service. Because of this recognition, our team is more determined to do more efforts like this)
Jaynus Barbee Olaivar, director of “Fake News – Unconditional,” echoed Lacaba saying that the award only shows that MB’s campaign on fake news was a success.
“Happy and grateful [ako], first project ko iyon sa MB na ako yung nagsulat at nag-direct. At the same time, proud kasi it goes to show na effective yung fake news campaign ng MB kasi last year din may award yung una naming fake news campaign na ‘Reverse’,” she said. (I’m happy and grateful because that was my first project in MB that I wrote and directed. At the same time, I’m proud because it goes to show that MB’s fake news campaign was effective since our fake news campaign last year titled “Reverse” also won)
Olaivar said she conceptualized the campaign before Mother’s Day as she wanted to depict how people often just see one side of the story by telling a story about a mother judged for her actions towards her children.
“Our goal really was to show people how fake news manifest in our daily lives not just on social media but in real-life situations as well, and in the end encourage people to be critical thinkers,” she added.
Dy, for his part, vowed that MB will continue to create “relevant and informative campaigns that are aimed to inform and engage the public on the pressing matters of the nation.”
Giant networks GMA Network and ABS CBN were also big winners in the 41st CMMA, bagging 11 and 10 awards, respectively.
GMA won Best News Magazine (Kapuso Mo, Jessica Soho), Best Special Event Coverage (Unang Hirit sa Vatican at Italy Live Special Coverage), Best Drama Series / Program (Sahaya), citation award for Best Drama Series or Program (My Special Tatay), Best Comedy Program (Daddy’s Gurl), Best Public Service Program (Reporter’s Notebook “Silang Pinakamahirap”), Best Adult / Educational Program (Biyahe ni Drew), citation award for Best Children and Youth Program (Toppstar TV), Best News Commentary (Anong Say N’yo?), Best News Commentary (Talk to Papa).
ABS-CBN took home Best Entertainment Program (Asap Natin ‘To), Best TV Special (7 Last Words), Best Talk Show (Magandang Buhay), Best Children and Youth Program (Nang Ngumiti Ang Langit), Best TV Ad – Branded (One Love, One Pinas), Best TV Ad – Public Service (Elsa and Sarah), Best Business Program (Radyo Negosyo), and Best Radio Ad – Public Service (MOR Mamakulit na Paalala), and citation award for Best TV Special (Ang Babae sa Balangiga).
Meanwhile, GMA’s Super Balita sa Umaga and ABS CBN’s Radyo Patrol Balita Alas-Siyete tied for Best News Program.