By James A. Loyola
Ayala Land, Inc. (ALI) is moving further north with the launch of a 290-hectare integrated mixed-use estate estate in Tarlac which it will develop at a cost of ₱18 billion over 10 years.
The estate, Cresendo, will function as a progressive new downtown and will feature components inspiring enterprise, employment, educational opportunities, and a balanced environment, said Cresendo Estate Head John Estacio in a press briefing.
The property used to be a part of the vast land holdings of Central Azucarera de Tarlac. The estate is approximately 3 kilometers away from the Subic-Clark-Tarlac Expressway (SCTEX) and MacArthur Highway.
Cresendo is also accessible through the Tarlac–Pangasinan–La Union Expressway (TPLEX) and SCTEX, as well as the Central Luzon Link Expressway (CLLEX).
About ₱5.5 billion of the total investment has been allocated for phase 1 of the development which will see the rise of a 1.5-hectare civic plaza, church, school, retail strip, residences, transport terminal and an industrial park.
Surrounding the Cresendo central plaza will be commercial lots for sale from 500 sqm. to 2,000 sqm. cuts. The smaller lots categorized as shophouses give buyers the flexibility to use their lots either as purely commercial or a mix of commercial and residential.
“Our vision is to encourage more homegrown entrepreneurs and new businesses at Cresendo. The property is strategically located and has a young and growing population that makes it one of the promising areas in the region,” said Estacio.
Meanwhile, 59 percent of the estate has been allocated for residential projects initially by ALI’s Avida Land and about 11 percent has been set for the 32-hectare Cresendo Industrial Park (CIP).
CIP will have various lot sizes ranging from 1,200 sqm to 10,000 sqm for sale at ₱6,000 to ₱9,000 per sqm. The industrial park is intended for light to medium industries in non-polluting, non-hazardous enterprises.