The Power of Convenience

Traffic is paralyzing, and at no other time is this more apparent than today, when time is always of the essence. How people plan their day, where they go, what they prioritize, and all the other decisions they make, are all heavily hinged on convenience and what makes the most efficient use of time.

SIF massage photo

SIF, the country’s first self-improvement app aggregator to offer grooming, beauty, wellness, and other services on demand, was built on the premise that convenience is no longer just a good-to-have, but a must-have for anyone trying to make the most of a busy day.

“When we were conceptualizing the app, we knew it was bound to change the way people avail of self-improvement services. With the extreme traffic congestion nowadays, convenience has now become one of the main driving forces behind human decisions, and this is exactly what we want to address with SIF. We want to make things easier for everyone by offering convenience on demand that allows people that extra time for things that matter,” said Gino Jacinto, COO of SIF Philippines.

SIF Philippines_COO

Gino Jacinto

Jacinto shared that the app was primarily meant to offer grooming services for men and women when it was launched earlier this year. As it exhibited exceptional growth and gained traction among online users, consumer insight has led to the development of new categories its users can now access.

Adding to its initial services, SIF is now offering new categories such as health, nutrition, and style, and is geared to introduce pets, motors, and home in the coming months.

“Given the feedback we got from our customers, we have decided to expand and offer other services that you would normally have to drive somewhere to avail of,” Jacinto said. “Now you can get your blood tests done at home, get your own personal trainer to come to you wherever you are, or get nutritional counseling in your own kitchen. Soon, we’re making even more services available and the idea is that consumers can just go to one app for anything and everything they need—from personal care, to pet care, car care, and more.”

SIF app_photo

To get access to these services, one simply has to download the SIF app from the App Store and Google Play, then browse through the app menu. Here’s a 411 on all the different services one can find in the latest version of the SIF app:


  1. Grooming and Beauty

Aside from offering the basic blow dry and haircut, SIF is now partnered with Jesi Mendez Salon, renowned in the Philippines for professional hairdressing and makeup artistry. Users can choose either an in-house staff or a Jesi Mendez stylist for their hair and make-up needs. Currently, SIF offers 50 percent off on services by Aesthetica, a Jesi Mendez brand for slimming treatments, drips, fillers, and other aesthetic services.


  1. Health and Nutrition

For the health-conscious, SIF has multiple services that can help you understand your body and manage it accordingly. Nutritional counseling and lab tests for cholesterol, electrolyte, and more are accessible through SIF. Additionally, a holistic approach to understanding yourself and overcoming challenges in your life is offered by certified hypnotherapist Sapna Uttam.


  1. Wellness

Kick back, relax, and treat yourself to a good old foot massage. There are different types of foot massages, such as foot reflexology and peppermint foot spa, available for the most hardworking part of your body. A full body massage, Ventosa therapy, and hot stone massage are always available to revitalize the rest of your body and get you back in top form.

Convenience has now become one of the main driving forces behind human decisions, and this is exactly what we want to address with SIF. We want to make things easier for everyone by offering convenience on demand that allows people that extra time for things that matter.

  1. Skills

Whether you’re a working professional climbing the corporate ladder or an aspiring basketball player, SIF experts can coach you through it. Hone your skills and realize your potential at your own pace by booking executive coach Paul Ruiz or former PBA player Rob Wainwright.


  1. Fitness

Enjoy an exercise routine tailor fitted to your health and body goals with a one-on-one training session with Martin Baldos, an instructor from Electric Studio. Private yoga sessions with Yoga Academics by Cinty is also available for those who’d like to start slow and improve their posture and balance.


  1. Style

Establish your signature look by getting your own stylist. Suits can either be bespoke or custom-made, both giving the user control of fabric and other details that complement their personal look.


As the importance of taking back control of how one spends precious time becomes a priority for everyone, SIF is keeping an eye out for other categories. SIF is currently in preparation for the offering of additional services such as SIF Care, for those who need regular therapy and rehabilitation exercises, as well as SIF Pets for pet owners.

All these time-saving needs can be booked either on-demand or by appointment. To experience SIF firsthand, download the app now on either App Store or Google Play and register. For updates, visit and follow it on Instagram: