By Jane Kingsu-Cheng
“I’ll tell you a secret. I like minions, because they’re silly. Sometimes they m a k e mistakes but they always come together in the end, and they become great buddies,” says Jeffrey Dagget, vice president of consumer products in the Asia Pacific region, Universal Brand Development (UBD) at the official launch of the first interactive Minions-themed Halloween activation in the country.
With a successful lineup of movies produced by Universal Studios, such as “Jurassic World,” “Shrek,” and “Kung Fu Panda,” these minions join the roster of blockbuster films which have captured the hearts of the Filipinos. For this Halloween, Jeffrey’s favorite (and everyone’s) minions play dress up in classic horrific characters that just might make this scary holiday just a little less frightening for the kids.
No costume yet for this weekend’s scary festivities? Then drop by any of the 37 SM SuperMalls and get yourselves some fun shirts with monster minions prints. Choose from “Bride Kevin,” “Mummy Stuart,” “FrankenBob,” and many more fun transformations. They’ll get you and your kids in the mood for some fun scare, too!
Aside from the apparel line that you can purchase and take home, each of the malls offers interactive photo opportunities for the family to enjoy and post. Get tangled up in the mummy wrap station, pose with your favorite monster minion, and play larger-than-life minion memory games. A variety of accessories, home accents, chocolates, and candies are also on display to delight both children and the kids-at-heart.
“Monstacular Fun with Minions” gets even more exciting with exclusives at the SM City North EDSA and SM Fairview with DIY workshops and fun activities lined up.