Mayor Isko underscores importance of print media amid advance in technology
By Erma Edera
Manila Mayor Francisco “Isko Moreno” Domagoso underscored the importance of print media despite the advancement of technology at the Print Media Congress held at the Manila Hotel on Wednesday.
“While we continue to support freedom of expression and journalism, malaki pa rin yung value ng physical presence ng physical media,” Moreno told the reporters.
“Most likely, before the stories are published in a magazine or newspaper, it went through a requisite process, that’s why the presence of print media is still important nowadays,” he added.
Moreno said one of the problems the print industry is facing is the adaptation of technology.
“Before the only problem is competition. But with the adaptation of technology, mas humigpit ang competition (the competition is stiff),” he said.
“We adapt to technology but one of the challenges of the print industry is the virtual content, soft content because what you will read in tomorrow’s newspaper, pwede na mabasa ngayon (you can read it now),” he added.
This year’s Print Media Congress was dubbed as “Printegrity” with a theme, “Innovating Print through Credible Content,” highlighting the importance of integrity, credibility and reliability in the delivery of news and information in this medium.
The conference also featured Pichai Chuensuksawadi, consultant for ASEAN MEDIA Forum and former editor-in-chief of Bangkok Post, who talked on Innovation in News Media: Transformation and Business Models.
The United Print Media Group (UPMG), the association of the biggest and most respected newspaper in the Philippines, is headed by Barbie Atienza.
