Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, partners with Go Negosyo, the Philippine Center for Entrepreneurship’s official advocacy, to digitize the agricultural industry in the Philippines. The initiative equipped farmers with the skills and knowledge to sell their homegrown products online.
Through this partnership, local farmers can promote their products directly to consumers, as well as expand their reach nationwide via Shopee. They can also reach more customers at minimal cost, allowing them to deliver quality local produce to online shoppers at competitive and affordable prices.
Martin Yu, Associate Director, Shopee Philippines, said, “Through our partnership with Go Negosyo, our local farmers will be able to tap the full potential of e-commerce. By being on Shopee, they are able to expand their market reach by leveraging our platform’s wide user base as well as enjoy a seamless online selling experience. At the same time, consumers will enjoy greater access to organic and homegrown products while supporting our local farmers.”
The project kicked off with a special Shopee University class geared toward agricultural cooperatives. Farmers and agri-entrepreneurs owners were taught the basics and benefits of e-commerce.
Ginggay Hontiveros-Malvar, Adviser for Agripreneurship at Go Negosyo, said, “We are grateful to Shopee for providing an inclusive and convenient way for farmers to sell their products online. Through this project, Shopee is enabling the agricultural industry to grow and touch base with consumers nationwide. We look forward to strengthening our partnership and creating more initiatives that benefit small entrepreneurs.”
Go Negosyo-affiliated farmers, which participated in the class, will showcase their local all-natural products on Shopee from September 18 to 20. Users can look forward to discounts of up to 20% off on various local agricultural products. There will also be an additional ₱100 off for a minimum spend of ₱500 with the voucher SPHGOLOCAL.