For many years, ASUS has been a strong partner of Taiwan Excellence and its organizer, Bureau of Foreign Trade (BOFT). Such a robust alliance traces its roots back to 2015, the year when TAITRA arrived in Manila for the first time to stage the first-ever Taiwan Excellence exhibition in the Philippines. Today, ASUS remains one of the major brands and exhibitors in the latest iteration of the said event, relentlessly promoting Taiwan’s branding of good products and services in the country.
From that partnership stemmed other collaborations, the latest of which is Taiwan Excellence’s first Esports Cup in the Philippines. Organized by BOFT, Ministry of Economic Affairs (MOEA) and TAITRA, the event proves Taiwan’s commitment to bringing its best technologies in the competitive esports arena to more countries.
“With ASUS as the main sponsor of this first-ever Esports Cup held by Taiwan Excellence, I believe that this is a topnotch combination,” said George Su, Country Manager of ASUS Philippines. “At Taiwan Excellence’s first Esports Cup, we are proud to announce that ASUS has been chosen as a hardware and technology sponsor. During the major tournaments, we will provide the latest gaming desktop PCs, monitors, and peripherals in order to deliver the best esports environment and performance for all the gamers who are competing in the tournament. At the same time, ASUS and Republic of Gamers (ROG) will also showcase the latest products and solutions in the venue so that other gamers can experience them.”
It is not the first time ASUS is taking part in esports events in the Philippines; it actually hosted one of them. Back in 2016, ASUS, through its gaming brand ROG, staged the International Major Manila Leg. The following year, ROG alone organized the pan-Philippine and pan-Asia Pacific ROG Masters tournaments wherein the best esports teams from different parts of the archipelago competed in the regional and national levels. This 2019, Su has an optimistic outlook: “Since we are very experienced and familiar with the behavior of Filipino gamers, we believe that the 2019 Taiwan Excellence Esports Cup will be another milestone esports event in the country.”
Valued at $19 billion, the global esports industry has attracted global companies to capture opportunities in emerging countries such as the Philippines, which has recently produced world-acclaimed gamers. Since the introduction of the ROG label back in 2006, ASUS has been promoting gaming solutions from Taiwan not only in the Philippines but also across the globe. From gaming PC components like graphics cards and motherboards to full gaming systems like notebooks and desktop PCs, ROG’s array of offerings has expanded to gaming peripherals and accessories, a movement which has become a trend among other brands as well. “Five years from now, we can see that the gaming market will continue to grow to a new level not only in PC gaming but also in gaming console and mobile gaming. All areas surrounding esports will continue to shine,” Su forecasted.
2019 Taiwan Excellence Esports Cup grand finals is happening from October 4 to 5 at SM City North EDSA The Block in Quezon City. Set in a prime location, a lot of gamers and shoppers are anticipated to witness the event. The best Filipino gamers among at least 2,000 participants across the country are expected to vie for the P360,000 tournament prize pool, competing on game titles Counter-Strike: Global Offensive (CSGO) and League of Legends (LOL).
“The timing, which is happening before the holiday season and Christmas, is ideal for gamers to experience the best and the latest gaming solutions. It is also an opportunity for many people to witness the high-level and very competitive gaming skills and performance of Filipino gamers through the 2019 Taiwan Excellence Esports Cup,” Su, expressing his belief in Filipino talent.
ASUS is the main sponsor of the Taiwan Excellence Esports Cup. Other partners participating in this event include Aorus, Avermedia, In-Win, Kingmax, Transcend, XPG, Team Group, Zadak, G.Skill, and Zyxel.
Other countries such as India and Malaysia see this competition as an ideal channel to hone gaming professionalism before preparing for the SEA Games 2019, being held in the Philippines. The SEA Games 2019 marks the first time that esports is an official medal event. In the 2018 Asian Games, esports was included as a spectator event. Reports suggest that the 2022 Asian Games are looking to consider esports as a medal event.
Visit Taiwan Excellence Facebook page for further announcements on 2019 Taiwan Excellence Esports Cup.