Volkswagen Philppines and the LICA Auto Group, officially opened a new Volkswagen dealership in Santa Rosa last August 16, 2019, along the automotive row of the Santa Rosa-Tagaytay Road. This new dealership targets customers mainly in the Calabarzon Area (Region 4A) which includes the provinces of Cavite, Laguna, Batangas, Rizal, and Quezon.
"Establishing our 8th Volkswagen dealership in the country, at the economic epicenter of a developing phenomenon that is the Calabarzon area, was a very easy decision to make. And in collaboration with the LICA Auto Group, we are able to establish our presence in a very exciting market. Now, the region's residents and enterprises will have more access to the German engineering, build quality, and driving experience of Volkswagen automobiles and the accompanying Volkswagen aftersales services and support," said Volkswagen Philippines’ President, Felipe Estrella.
From left: Volkswagen Santa Rosa General Manager, Jon Gutierrez; LICA Auto Group EVP/COO, Tey Sornet; Sta. Rosa Laguna City Administrator, Atty. Jun Ragaza (representing Mayor Arlene Arcillas); LICA Auto Group Managing Director, Rene Limcaoco; Chief of Staff, Manuel Alipon (representing Congressman Dan Fernandez); LAG President, Felix Limcaoco III; Volkswagen Ph President, Felipe Estrella; and Chief Operating Adviser, Klaus Schadewald.
"Our first Volkswagen dealer takes the Lica Auto Group to a position of dominance in the auto industry in the southern Luzon area. At the same time, Volkswagen Santa Rosa will be more accessible to buyers and owners in the region," said LICA Auto Group President, Felix Limcaoco III.
VW’s new dealership will showcase and offer Volkswagen's full product roster: the Santana, Santana GTS, Lavida and Lamando.
Text and photos by Neil Pagulayan