On July 20, 1969, American astronauts Neil Armstrong and Buzz Aldrin travelled to space and took the first steps on the moon while the world watched one of mankind’s greatest achievements. In celebration of the 50th anniversary of the Apollo 11 moon landing, Samsung launched “Making History”—a QLED 8K TV commercial and a multi-platform campaign with CNN Films. Samsung makes TV history once again by pushing the boundaries of technology with QLED 8K, now allowing consumers to watch video content in the highest resolution this category has ever seen.
The global leader in TV for the past 13 years, Samsung remains committed to bring individuals and families together to witness the world’s groundbreaking moments in their homes. The company continues to make TV history, pushing the boundaries of technology even further as it revisits the first moon landing for today’s generation to see using the latest QLED 8K technology.
Created by adam&eveNYC, Samsung’s “Making History” QLED 8K TV commercial campaign features moon landing footage licensed from the groundbreaking ‘APOLLO 11’ documentary. Directed and produced by Todd Douglas Miller, the documentary was created from newly-discovered, never-before-seen 70mm archival footage and more than 11,000 hours of uncatalogued audio recordings from NASA and the National Archives.
‘APOLLO 11’ is a cinematic event that takes viewers on NASA’s historic mission led by astronauts Neil Armstrong, Buzz Aldrin, and Michael Collins, that first put men on the moon 50 years ago.
Samsung’s cross-platform campaign with CNN aligns the new era of 8K QLED picture quality together with the technical feat of the film’s extraordinary production. This includes branded content produced by CNN’s brand studio Courageous for Samsung’s QLED 8K TV, which features retired astronaut Scott Kelly narrating a personal experience from his space travel.
Kelly, who spent a total of 340 days in space, got the chance to relive this once-in-a-lifetime experience through an upscaled footage viewed on a Samsung QLED 8K. “What I’m looking at brings back the exact images that I saw in space, even the scratches on the windows can be seen. The resolution and clarity of this 8K TV is simply amazing. The amount of detail makes it seem like I’m back there in space,” he shared.
Additionally, Samsung has also sponsored a three-part digital video series tied to the anniversary. This CNN editorial endeavor will spotlight a new generation of women leaders who are determining where the next great discoveries will be made, developing the groundbreaking technology to send humanity to the farthest reaches of the universe, and tapping a younger, more diverse recruiting pipeline that is opening doors for the next crop of dreamers.
“For years, TV has played an important role in letting viewers experience the most significant events in the world. With the recent launch of our QLED 8K TV in the country, we’re very excited to introduce Filipinos to a whole new level of television viewing that will make them enjoy revolutionary moments like never before,” said Lauro Guevara, head of product marketing for TV and audio.