Getting that brilliant shine with Sonax

Published July 25, 2019, 4:03 PM

by manilabulletin_admin

From left: Werner Hoffman, Area Sales Manager for Asia-Pacific of Sonax Germany; Edbert Tiu, distributor of Sonax in the Philippines; and Jeremy Ong, Sonax Asia Regional Manager

In a move to reintroduce the brand to the public and to raise the level of awareness about the benefits of having your car protected from the elements, Sonax, Germany’s number one automotive car care and detailing brand recently held an event at the Escala Hotel in Tagaytay City.

In attendance were Sonax representatives led by Werner Hoffman, Area Sales Manager for Asia-Pacific of Sonax Germany and Jeremy Ong, Sonax Asia Regional Manager. “Our goal for this event is to reintroduce the Sonax product line and to explain the DIY qualities of our product range,” explained Hoffman, who flew in just for this event.

Hoffman and Ong hosted a classroom session with the select members of the motoring media, wherein participants expanded their knowledge about the history and the unique proposition of the brand.

“It is important to explain the technical aspects of our products,” said Ong.


The classroom session focused on the brands line-up, which included the Gloss Shampoo, Easy Shine, High-Speed Wax, Brilliant Shine Detailer, Xtreme Interior Cleaner, Leather Care Foam, Tire Gloss Gel and Wheel Cleaner. The organizers of the event staged an activity with the participants wherein they were given the task of cleaning their personal cars. This activity allowed the media to experience the DIY capabilities of the Sonax line.

“It is meant to show how the right products can give you the brilliant shine results, even without having your car taken to a professional detailer,” added Ong.


As an OEM detailing supplier/provider of automotive brands for Mercedes Benz, BMW and Volkswagen, local automotive brands supported the Sonax activity by providing vehicles for the event. Motor Image Subaru provided a 2019 Levorg wagon, and Nissan Ph sent their Patrol and Terra SUV’s to be used as demo cars for the car wash activity.

“Sonax products has undergone stringent testing and each product is a result of years of research and development,” said Hoffman.

Sonax products and detailing services are available in dealers and car wash establishments nationwide. More information can be found at the official FB page: