Angara files resolution to sustain ‘Tatak Pinoy’ campaign

Published July 11, 2019, 5:27 PM

by Martin Sadongdong & Antonio Colina

By Hannah Torregoza 

Senator Juan Edgardo “Sonny” Angara is urging the Senate to conduct an inquiry on how the government can sustain its Made in the Philippines, or “Tatak Pinoy” campaign, in order to help improve the country’s competitiveness in the international level.

Sen. Sonny Angara (Facebook / MANILA BULLETIN)
Sen. Sonny Angara

Senate Resolution No. 4, which is among the first batch of measures Angara has filed for the 18th Congress, calls for the conduct of an inquiry, in aid of legislation, on the formulation and sustained implementation of a Tatak Pinoy industrialization campaign and policy.

“I want to help set in motion a made in the Philippines, Tatak Pinoy campaign. This will require all regional development councils headed by governors and mayors to identify the products and services of their provinces and cities, and how to improve and promote them,” Angara said in a statement.

Angara said one of the best things the “Tatak Pinoy” campaign should highlight is the ingenuity, creativity and innovativeness of Philippine workers, craftsmen, laborers and professionals in order to create a global demand for Philippine products and services.

This way, the campaign will help improve the country’s economic productivity and competitiveness, and generate more decent jobs for Filipinos, particularly those in the countryside. Such campaign will also help eradicate chronic poverty and inequality in the country.

“We have a wealth of resources that have yet to be tapped or are not fully utilized. Each region or province has something to offer and we just have to come up with innovative ways to promote them to the world,” Angara said.

He cited for instance, Albay, which is known for its abaca and Aurora for its coconut.
“But we have to find more uses for these products so that there will also be more and better job opportunities for people, especially in the provinces,” he said.

The senator further said that if the government is serious in wanting to keep its citizens in the country and wants to compete with the rest of the world, then it should be aggressive in coming up with a mechanism to implement such policy.

The lawmaker said the work of Kaayo Modern Mindanao of Marga Nograles is an example of a Tatak Pinoy success story, with its innovations on traditional woven textiles and marketing them as modern tribal fashion.