By James A. Loyola
ABS-CBN remained at the forefront of national TV ratings in June, registering an average audience share of 44 percent, or more than 10 points higher than GMA Network’s 32 percent, data from Kantar Media showed.
The firm kept its hold on urban and rural areas, as it won in Metro Manila with 42 percent compared to GMA’s 26 percent; in Mega Manila, with 36 percent over GMA’s 32 percent.
In Total Luzon, with 40 percent versus GMA’s 35 percent; while claiming dominance in Total Visayas with 53 percent, more than twice GMA’s 24 percent; and in Total Mindanao with 52 percent versus GMA’s 28 percent.
ABS-CBN also led in all time blocks, claiming victory during primetime with an average audience share of 45 percent versus GMA’s 33 percent; the morning block (6AM-12NN) with 39 percent, compared to GMA’s 28 percent; the noontime block (12NN-3PM) with 44 percent versus GMA’s 33 percent; and the afternoon block (3PM-6PM) with 48 percent versus GMA’s 31 percent.
Meanwhile, GMA remained strong in key areas of Urban Luzon and Mega Manila in June, according to the ratings service provider Nielsen TV Audience Measurement.
From June 1 to 29 (with June 23 to 29 based on overnight data), GMA posted an average total day people audience share of 35.3 percent, which outscored ABS-CBN’s 30.7 percent in Urban Luzon.
The viewer-rich area accounts for 72 percent of all urban TV viewers in the country.
GMA said it led in the afternoon block with 36.3 percent audience share, versus rival network’s 32.9 percent. It also posted winning numbers in the evening block with 38.1 percent as against ABS-CBN’s 30 percent.
Similarly, GMA Network ruled in Mega Manila, which accounts for 60 percent of all urban viewers in the country.
Based on official data from June 1 to 22, GMA recorded 36.3 percent average total day people audience share, beating the 28.8 percent of ABS-CBN. In Mega Manila’s list of top-rating programs, 21 out of the top 30 shows were from GMA.