By James A. Loyola
Jollibee Foods Corporation (JFC), one of the fastest-growing Asian restaurant companies in the world, announced plans to open five Jollibee stores in Guam during the inauguration of its milestone Jollibee store there.
“As a growing business center and an island of incredible diversity and taste, Guam will make a great home for Jollibee,” said JFC Chief Executive Officer Ernesto Tanmantiong.
He added that, “the customers that keep coming back are truly heartwarming. We are very excited to be here, and are looking forward to what lies in store as we grow to five stores over the next five years.”
Jollibee opened its milestone store facing Micronesia Mall in Dededo, Guam last April 2019 to over a thousand customers waiting to get a taste of their Jollibee favorites. The long queue of customers continued even weeks after the opening.
Over the years, Jollibee has proven its continued ability to cross over to different markets and palates as seen in its success in different countries.
In Asia, Jollibee is already one of the largest fast food restaurant chains in Brunei, and has overtaken its competitors in Vietnam as the fastest growing quick service restaurant chain with over 100 stores.
In line with its accelerated expansion, Jollibee has committed to grow to 150 stores in the USA and 100 stores in Canada in five years. Jollibee has also announced plans to open 50 stores in Europe over the next five years, with 25 in the United Kingdom.
“As we grow our business in Guam, we are excited to contribute to the local economy through employment. In fact, 100 percent of our staff at our store in Guam are locals and permanent residents of Guam,” said JFC President and Head of International Business for EMEAA (Europe, Middle East, Asia, and Australia) Dennis Flores.
Jollibee also announced a year-long partnership with non-profit organization Mañe’lu in line with its commitment to strengthen ties locally. The company pledged support through a series of events that will bring joy to the local youth under the organization’s care.