By Bernie Cahiles-Magkilat
With its 20 million userbase composed mostly of young, working Filipinos, GCash has tailored its mobile financial platform to fuel the growth of the country’s gig economy.
Anthony Thomas, president and chief executive officer of Mynt (Globe Innovations, Inc.) which operates GCash, said the company sees a huge opportunity in the gig economy and continually innovates to address the needs of freelancers and micro-, small and medium enterprises (MSMEs).
“Most of our businesses are micro-businesses, and the gig economy is alive and well. A lot of opportunity comes from freelancers or businesses that employ just a few people. GCash could be a very convenient disbursement platform for them,” Thomas said at the IN_PACT Asia 2019 forum held on May 28 at the ADB headquarters in Manila.
The Philippines’ leading mobile wallet and a pioneer in fintech services, GCash provides an efficient end-to-end payroll to payout solution for Filipinos operating outside the usual employment schemes, Thomas said. It also allows payment acceptance through QR transactions, and InstaPay transfers, which lets users send money to any banks in the Philippines for free.
“We make it very easy to accept payments offline through QR codes, or online with minimum to no cost so entrepreneurs, small businesses and freelancers can really focus on what they need to do rather than worrying about administrative problems in their lives and businesses,” he said.
The Mynt CEO was one of the speakers representing the fintech sectorat the IN_PACT Asia forum, which this year centered on “Convening for Collective Impact.” The event gathered more than 300 social designers and innovators, and over 30 thought leaders and experts on social innovation and impact.
The Philippines, which has one of the youngest workforces in Asia, is an emerging hub for social entrepreneurs, numbering nearly 165,000, and online freelancers, estimated to be around 1.5 million. Self-employed Filipinos make up 26.9% of the country’s 41.2 million labor force, the second biggest category of employed workers, according to the Philippine Statistics Authority. Still, financial inclusion remains a challenge as 2 out of 3 Filipinos donot have access to bank accounts, and 9 out of 10 do not have access to loan credit.
“But the smartphone penetration is good, and the Philippines isan increasingly social media savvy country… What we’re doing is incentivizing people to go online,” Thomas said, presenting GCash’s financial services, which include GScore, GCredit, GSave and GInvest.