HBO registers Game of Thrones trademarks in PH

By Bernie Cahiles-Magkilat

HBO has registered its "sigils" trademarks for Game of Thrones (GoT) in the Philippines, aside from the US and other countries, according to the Intellectual Property Office of the Philippines (IPOPHL).


IPOPHL, the country’s authority in intellectual property rights protection and promotion, said that HBO had registered word marks for the great Houses of Westeros, for online merchandise.

Funko Pop! Vinyls are a staple in every fandom and this final season, the toymaker unveiled its “Thrones” lines featuring each of the known contenders for the coveted Throne. IPOPHL said these are available in the Philippines as well and may cost upwards of P4,000.

The final season, the most anticipated of the series, premiered Monday to its global audience. Filipinos are one of GoT’s big fanbase.

The “Game of Thrones” has become one of HBO’s most successful original series that it has decided to have its marks protected and licensed for brand partnerships.

The ‘Game of Thrones’ as a word mark has been applied and registered in a LOT of classes of goods in the US, from the usual mugs and shirts to video games and home accessories – a deft move by HBO who saw the huge fanbase willing to shell out Golden Dragons for any GoT merchandise.

IPOPHL in its release cited HBO partnerships from official wines, shoes, and cookies. It has partnered with Californian wine-maker Bob Cabral, and marketed as the network’s official line of wines.

Adidas also collaborated with HBO to release “Game of Thrones” edition of its best-selling Ultra Boost shoes featuring designs of the White Walker, House Lannister, House Targaryen, Night’s Watch, House Stark designs. These GOT shoes had a local launching last month.

Also, IPOPHL noted of Nabisco’s ushering in the last GoT season with a song of cream and cookie: redesigned, GOT-themed Oreo biscuits debuted in the US on April 8.