Lazada Group sees growth opportunities for LazMall in PH

By Madelaine B. Miraflor

SINGAPORE — Southeast Asian e-commerce giant Lazada said there is a lot of growth opportunities in the Philippines when it comes to LazMall, a virtual mall within the Lazada app, having young and vibrant groups of sellers, buyers, and brands.

Lazada Group President Jing Yin said in a briefing here that Philippines has remained one of the fastest growing markets for all Lazada's business operations. Right now, Lazada is the largest online shopping platform in the Philippines.

"We don't have a plan to expand in other countries," Yin said, adding that the company will focus its expansion in Southeast Asia.

Launched on the Lazada platform in August 2018, LazMall is a dedicated space within the Lazada app for shoppers to get direct access to trusted leading international and local brands, top-rated online brands, and authorized brand distributors.

With over 1,500 brands, LazMall is Southeast Asia’s biggest virtual mall that offers high quality shopping experience, selling products that are 100 percent authentic with 15-day hassle-free return as well as next-day delivery.

LazMall is open to any brand or seller who wants to start their ecommerce.

As the Lazada Group celebrates its 7th year anniversary, the company also launched what it calls "Super Solutions" to empower brands and sellers to become Super eBusinesses.

The Super Solutions include the creation of "store builder", which enables storefront customization to match the seller's brand entity; "seller picks" to boost best selling products on search page; "golden slots", which will ensure maximum visibility from search; "star stores, which direct traffic to brand stores via search; and "shoppertainment" where sellers and their endorsers can push updates and do live streaming about new products.

Lazada also now allows "self-sign up" to allow more people become LazMall sellers.

"No seller is too small, no brand too big," said Lazada Group Chief Executive Officer Pierre Poignant. “And no brand is too big to be a Super eBusiness".

"That is why we are thrilled to roll out super-solutions to help our brands and sellers become more nimble in digitizing their businesses and better reach customers,” he added.

On Thursday, Lazada Group began its one week celebration for its 7th birthday. Aside from a grand sale, the company also started giving away its biggest set of vouchers through a special games channel within Lazada app as well as another channel called "Gift Splash".

It was in 2016 when Lazada became largely owned by Chinese e-commerce giant Alibaba Group.

By 2030, Lazada aims to be able to serve 300 million customers, cultivate 8 million successful and flourishing entrepreneurs and small and medium enterprises, and create 20 million jobs in the e-commerce.