We can be ‘Sheroes’

Published March 19, 2019, 12:00 AM

by manilabulletin_admin

The time has come. Today we will no longer wait, and instead start to take charge. Today we will learn of our value, instead of believing that we deserve less. This is what every modern Filipina needs to realize — that it all starts with her.

Filipinas represent 40 percent of the Filipino workforce and over 70 percent of secondary school graduates. While women today are better educated and have more access to finance, they have not adequately protected themselves. Thus, the risk of financial loss remains high as they still face the perils of economic, social, and natural shocks. The Filipina, an essential part of economic progress, remains at a disadvantage without the right tools and coverage to pave her way to financial freedom.

Such was the reality that InLife (Insular Life), the country’s first and largest Filipino insurance company, wanted to change once and for all. As it recognizes the power of women in community and nation-building, it has partnered with the International Finance Corporation (IFC), a member of the World Bank Group, to create a movement called InLife Sheroes.

Be Empowered

InLife Sheroes is an advocacy that empowers every woman to become self-reliant and financially independent. While there are many organizations whose mission is to empower women as well, InLife Sheroes offers something new to the table: women economic empowerment, because InLife believes this is a powerful catalyst in the nation’s progress.

InLife is calling them Sheroes — the women who have the power to build families, friendships, careers, community, and the nation. Great things happen when Sheroes from all walks of life unite in their goal to uplift their lives and the lives of their loved ones through their skills, hardwork, and sacrifice. That’s why InLife didn’t just put together a program with solutions that answer women’s needs. It has also started a movement that equips Sheroes with financial knowledge and support that will empower them to do the good they want to do.

Be Savvy

At the core of the initiatives is the intent to empower through education. Online, one can find a safe space where women can gain necessary knowledge and wisdom to enable them to live wealthier, healthier, and more fulfilling lives. While one can find almost anything on the internet, InLife’s site features content intuitively curated by women who know exactly what women want: Financial Literacy, Health and Wellness, Women Specific Solutions, and Connection to Business and Social Networks.

In this community, InLife talks about love, family, health, career, finance, and everything in between. Through meaningful conversations, InLife will raise women up, enabling every Shero to get the most out of life.

Additionally, there will be workshops and seminars on personal finance, women-specific health and wellness concerns, investing, wealth creation and preservation, estate planning, entrepreneurship, and more. Meanwhile, a network for start-up women entrepreneurs will be established so that Sheroes will have access to skill development, mentoring, and B2B financial loans.

Be Part of the Community

To join, one just has to sign up at www.inlifesheroes.com. Be part of the movement. Take charge. Be a Shero. Because your time has finally come.

The Advocates

There is strength in numbers, and InLife mean that in more ways than one. As the movement gains ground, hear from the advocates whose support has strengthened the platform to raise financially empowered Sheroes.

“Insurance, pre-need and health maintenance products tailor-fitted to the specific needs of women are some of the integral solutions to the difficulties that the Filipino woman faces due to the prejudices against her gender. I am delighted to learn that InLife has undertaken a project that is the first of its kind in the insurance industry… [bringing the country] one step closer to achieving true financial inclusivity.”
Atty. Dennis B. Funa, Commissioner, Insurance Commission

“To date, most insurers have not focused on truly assessing the risks women in the Philippines face at different life stages and how to properly cover them. An initiative like InLife Sheroes empowers women by giving them access to risk mitigation coverage, the tools they need to survive any financial, physical and social disruption, thus enabling them to grow as entrepreneurs and professionals.”
Henriette Kolb, Manager, Gender Secretariat, International Finance Corporation

“The Filipina is my inspiration for InLife Sheroes. She is a unique human being as she is an expert in multitasking, she does not divide time and love, she multiplies them, she fights for causes she believes in and turns obstacles into opportunities. She listens to her head as well as her heart…she walks in when everyone else walks out…. Her ingenuity, diskarte and intuition are unflappable.”

Nina D. Aguas, Executive Chairman, Insular Life

In the spirit of women uplifting other women, InLife Sheroes – She Inspires introduces its pioneering circle of influencers who bring with them their own stories and experiences, advice and mentorship, to encourage future Sheroes along their journey toward financial empowerment.

Amina Aranaz Alunan
Elevating Filipino artistry and empowering young designers

Amina Aranaz-Alunan is the creative mind behind the fashion accessories brand Aranaz and the founder of the country’s first specialized design college, SoFA Design Institute.

Since 1999, the luxury fashion house has been elevating Filipino artistry and craftsmanship in the international market, staying true to its core commitment of promoting local artisans and handmade products. Meanwhile, the School of Fashion and the Arts (SoFA) Design Institute was established in 2007 to empower young designers to pursue their dreams in the creative arena here and abroad.

Sherill Ramos Quintana
Redefining beauty and wellness product line, the Filipino way

Ten years ago, at the brink of launching her venture, the bank holding her life savings and capital suddenly closed down, subsequently resulting to losses for Quintana. Fortunately, with an unwavering spirit and proceeds from life insurance purchased many years prior, she was able to establish Oryspa, a pioneering rice bran-based health, beauty, and wellness line.

Inspired by women entrepreneurs who stood as her mentors as she established her brand, Quintana pays it forward by encouraging more women to take charge of their financial well-being just as she had many years ago.

Rose Fres Fausto
Multiplying the financial intelligence quotient

Investment banker turned full-time homemaker, Rose Fres Fausto, shares her financial skills through her books, website, social media channels, weekly columns, and insightful talks.

Anchored on financial intelligence quotient (FQ), Rose’s fqmom.com simplifies the principles of behavioral economics as she tackles financial literacy in women-specific scenarios through articles, podcasts, and videos on financial well-being and purposeful parenting and relationships.

Negros Women for Tomorrow Foundation
Alleviating poverty through micro-finance

Founded in 1984 as a non-government organization aiding women and poverty alleviation efforts, Negros Women for Tomorrow Foundation (NWTF) now serves almost 400,000 clients. The foundation has 130 branches in Batangas, Laguna, Palawan, Panay, Negros, Cebu, Bohol, Samar and Leyte.

Encouraging the entrepreneurial spirit in women from rural communities, NWTF primarily provides Grameen-based micro-financing and developmental services through its two core projects: Dungganon and Kasanang. The former provides training and credit so that women can start or maintain their own small businesses. Meanwhile, Kasanang provides low-interest, individual loans to help rural and urban entrepreneurs acquire business assets and capital.