PHirst Park to launch P2.7-B housing project


By James A. Loyola

PHirst Park Homes, Inc. (PPHI) – the joint venture between Century Properties Group Inc. and Mitsubishi Corporation – is set to launch a P2.7 billion mass housing project in San Pablo Laguna.

In a statement, CPGI said the 18.5-hectare development will have a total of 1,640 units housing units.

PHirst units start at 40 square meters while a combined unit is at 80 square meters. A single-detached unit is at 54 sqm. All units are expandable on the second floor.

Central to the San Pablo development are activity nodes that promote health and fitness. Rounding up the amenity list are the village clubhouse, swimming pool, water play area, kids’ playground, outdoor cinema, and basketball court.

“PPHI is proud to launch a PHirst Park Homes community in San Pablo, Laguna. True to our brand mission of delivering first homes that are beautiful, well-designed, and of good quality at attainable prices, we continue to raise the bar in the affordable housing market,” said PPHI Customer Management Group Vice President Loren Sales.

Located in Maharlika Highway, Barangay San Ignacio, PHirst Park Homes is accessible via South Luzon Expressway through the Santo Tomas Exit and is 15 minutes away from SM City San Pablo.

PPHI is also set to launch more communities in north and south Luzon, which the company has identified as growth areas with a high concentration of OFW families, unmet demand for housing, and where infrastructure projects are in place.