By Enzo Luna
For 10 years straight, Acer remains as the leading brand in the Philippines when it comes to overall PC market growth of 17% and with 26% market share in terms of Notebook PC unit shipments as of 2018, according to Maciek Gornicki, IDC Asia Pacific Research Manager for Client Devices Group.
Founded in 1976, Acer is one of the world’s top ICT companies and has a presence in over 160 countries. As Acer looks into the future, it is focused on enabling a world where hardware, software and services will fuse with one another to open up new possibilities for consumers and businesses alike. From service-oriented technologies to the Internet of Things to gaming and virtual reality, Acer’s 7,000+ employees are dedicated to the research, design, marketing, sale, and support of products and solutions that break barriers between people and technology.
With the electronics giant leveraging its strong brand positioning at the forefront, the Philippines attracts expansive headroom for growth with a low PC penetration rate of 7% compared to developed economies.
“We create products not just to compete in the market but to make our customers’ lives even better,” said Manuel Wong, Acer Philippines Managing Director. “The future is broad. We started from hardware and we won’t stop at it.”
The recent data of International Data Corporation (IDC) – a global market intelligence firm – on the Philippines PC Market Overview revealed that of the 2.45 million total personal computer shipments in the Philippines in 2018, 20% or approximately 490,000 units are accounted for Acer, topping its hardware and electronic counterparts Lenovo, HP, Asus, among others.
Moving on to the new frontier, Acer Philippines Sales and Marketing Director Sue Ong Lim mentioned that one of the main drivers of the success of Acer’s gaming segment is the rise of eSports in the country. In recognition to this, Lim announced that the Philippines will be hosting the upcoming Asia Pacific Predator League 2020.
For its gaming segment, Acer will invigorate Gaming and Creator’s demand for powerful PCs catering to mainstream, casual, and hardcore users.
“We put priority on accessibility and logistics. It’s important for us to make Acer products widely available in the market that’s why we’ve been opening Acer concept stores nationwide. We want to make technology available to the public,” Lim added as she shared more expansions as bright future is seen ahead in the country.
Acer continues to strengthen its effort in SMB and education spaces by partnering with institutions, government units, and the education sector. Its solid commercial portfolio is the key driver for its Commercial business growth with constant development of customizable options maximizing the latest technologies to meet different business requirements.
Gornicki also emphasized Acer’s strong position in the local education sector with a market share of 34%.
“Our mission is to break the barrier between people and technology,” Wong concluded.