Asia’s biggest 4-in-1 franchising event set in March

Published February 11, 2019, 12:00 AM

by manilabulletin_admin

With a two-day conference featuring 70 subject matter experts and an international expo showcasing more than 700 homegrown and international brands, this year’s Franchise Asia Philippines (FAPHL) reasserts its position as the biggest franchising event in the Asia-Pacific region.
The 27th edition of FAPHL was also moved to an even better date — on  March 27 to 31 at the SMX Convention Center-Manila — to ensure wider participation from exhibitors, conference guests, expo visitors and attendees.
PFA President Richard Sanz
PFA President Richard Sanz
The Philippine Franchise Association (PFA) has again secured the support of relevant government agencies, including the Department of Trade and Industry, as well as key players in the private sector to ensure success of this year’s staging of the 4-in-1 franchising event.
As the main capacity – building activity for the Philippine franchising sector, FAPHL 2019 will showcase the following highlights:
  • A two-day international conference that will present global best practices and business solutions by renowned experts; (March 27 to 28)
  • A three-day international expo that is a one-stop shop of franchise and other investment opportunities from home-grown and foreign concepts; (March 29 to 31)
  • Educational seminars to help aspiring franchisees invest on the right franchise and potential franchisors transform their businesses into successful franchises; (March 29 to 31)
  • A two-day Certified Franchise Executive (CFE) Program to help professionalize the Philippine franchise sector and help sustain efforts in raising the global competitiveness of Philippine franchising. (March 25 to 26).
“From the moment PFA was founded,” said PFA President Richard V. Sanz, “we have implemented a two-pronged approach of endorsing franchising as a strategy for growth for micro and small businesses and in encouraging ordinary Filipinos to take the path of entrepreneurship via franchising.” Since then, franchising has grown to be a major enabler for micro and small businesses and has also become an effective tool in promoting the culture of entrepreneurship among Filipinos. Franchising has also grown to be an important growth engine for the economy with the businesses and jobs it continues to create.
“And since the Philippine franchise industry is now more than two decades,”  Sanz added, “many of the country’s franchise players – whether franchisors or franchisees – are already preparing the next generation to take the helm. In other words, franchising has not only shown itself to be a catalyst in growing businesses but also a creator of legacies.”
Hence, the international conference of Franchise Asia Philippines 2019 will have the theme Growing Businesses, Building Legacies to underscore the role of franchising not only in creating businesses but also in ensuring their longevity. The theme of the international expo, meanwhile, is Be the Boss to highlight the role of franchising in realizing the entrepreneurial dreams of many Filipinos.
“We are also proud to note that our show has become bigger,” said Franchise Asia Philippines 2019 Overall Chair Sherill Quintana. “This is in response to the growing interest in franchising among Filipinos.”
“The international franchise conference of Franchise Asia Philippines 2019 will feature 70 subject matter experts who will present or facilitate in 6 plenary sessions, 14 breakout sessions and 30 round table discussions,” Quintana shared.
Franchise Asia Philippines Overall 2019 Co-Chair Chris Lim disclosed that the international expo of Franchise Asia Philippines 2019 has grown bigger with additional exhibit spaces. Lim said Franchise Asia Philippines Expo 2019 will feature 700+ franchise and other business opportunities. “We are also happy to announce that our expo this year will showcase country pavilions from Indonesia, Japan, Korea, Malaysia and Singapore,” Lim added. “This is proof positive that the Philippines has indeed become the Franchise Hub of Asia.” There will also be business matching activities during the said event.
Interested visitors may register online at to get a free pass.
Opening the week-long event is the Certified Franchise Executive (CFE) Program, which is an internationally-recognized certification program for franchise professionals.
Franchise Asia Philippines is co-presented by Bank of the Philippine Islands (BPI) and PLDT Enterprise. For details visit