Hong Kong yacht dealer expands in PH market

By James A. Loyola

Hong Kong – based yacht company Asia Yachting is expanding its dealership and brokerage business to the Philippines to give the growing number of affluent Filipinos a chance to experience its top-of-the-line products and services.

“With its more than 7,100 islands, beautiful waters, and warm weather, the Philippines is a haven for water sports as well as an exciting destination for sailing and yachting – comparable to other prime locations in the region and around the world,” said Asia Yachting Chief Executive Olivier Besson.

He added that, “Filipinos are naturally drawn to the water regardless of age or socio-economic status, and we look forward to offering our brands to this new and promising market.”

Founded in 2007, Asia Yachting has established itself as a trusted brand in Asia, with services covering new boat ownership, brokerage, and boat management.

It has an extensive and diverse brand portfolio, from multi-functional boats and luxury mega-yachts, to specialized wake-surfing boats and jetboats, plus secondhand boats.

Asia Yachting Philippines Sales Director Bianca Jison said their products fit every taste and budget.

“When it comes to new boats, we only offer vessels from world-famous shipyards from Italy, France, and the US that are functional, versatile, and beautifully made,” she said.

Jison added that, “our vast selection of used yachts from Hong Kong also offer excellent value for money as they are in generally well maintained with low engine hours, making them perfect for resorts or first time owners.”

Asia Yachting has five exclusive dealerships in the Philippines: Monte Carlo Yachts, Prestige, Fountaine Pajot, Nautique, and Scarab jetboats.

Asia Yachting aims to replicate its successful Hong Kong business model in the Philippines by setting up an advanced marine service center staffed by experienced maritime technicians and specialists whose focus is on preventative maintenance to ensure yachts’ excellent condition and functionality.

“Our relationship with the owner does not end when we sell them the boat. Instead, that’s where it begins. The high number of satisfied repeat clients is testimony to that,” Besson noted.