By James A. Loyola
Ayala Land’s homegrown hotel brand Seda is investing P8 billion to P10 billion over the next two years to increase its total number of rooms by 75 percent to 3,268 rooms in 11 locations nationwide by 2020.
In a press briefing, SEDA Senior Group General Manager Andrea Mastellone said that, aside from the additional rooms and new locations, they will also be introducing new products such as serviced apartments for longer staying guests.
Seda currently has 1,863 rooms in nine locations that are mostly considered “underserved areas,” said Seda Sales and Marketing Group Director Melissa Carlos.
She added that, “Following our accomplishments in these cities, we are now completing plans to further penetrate major destinations like BGC, Cebu and soon, Makati with an additional 1,405 rooms.”
Seda is set to launch in 2019 a second tower in BGC with 342 rooms; Seda Residences Makati with 293 rooms, and Seda Cebu IT Park with 214 rooms.
In 2020, it will complete Seda Manila Bay in Aseana City with 350 rooms and a second tower for Seda Nuvali with 206 rooms.
“We are also expanding into new categories such as serviced residences, resorts and large city formats as part of our efforts to tap the MICE market and weddings in addition to business and leisure,” she said.
Seda’s current portfolio includes properties in BGC, Cagayan de Oro, Davao City, Nuvali in Laguna, Iloilo, Quezon City, Bacolod, Cebu and Lio Tourism Estate in El Nido town, Palawan.
It initially focused on serving the needs of business travelers with boutique city hotels with less than 200 rooms; ventured into large format city hotels with Seda Vertis North in Quezon City which has 438 rooms; and into resort hotels with Seda Lio with 153 rooms.
Carlos cited the growth of its flagship Seda BGC from 179 rooms to 521 rooms in just five years.
By the first quarter of 2019, it will launch 342 more rooms in a second tower– of which 48 will be serviced residences ranging from studios to two-bedrooms.
Serviced residences are targeted towards guests who stay more than the usual two nights. Many of them are on business assignments of less than a year and appreciate more spacious accommodations with home-like conveniences such as living and dining areas, a kitchenette and washer/dryer, while also enjoying the availability of hotel services 24/7.
“We knew as early as our first year of operation that Seda BGC would need an expansion sooner than later,” she said.
Travelers both on business and leisure seeking accommodations in BGC have been swiftly increasing year-on-year and have helped maintain Seda BGC’s occupancy in the 80s despite an increase in hotel rooms in the booming business destination.