Japanese celebrity hair guru in town

Published November 19, 2018, 4:03 AM

by manilabulletin_admin

Shoichi Tanimura (left) and Hair Asia president Evelyn Alvaran-Cruz
Shoichi Tanimura (left) and Hair Asia president Evelyn Alvaran-Cruz

SHOICHI Tanimura, a Japanese celebrity hair guru, is in Manila where his expertise and beauty products are being introduced by Hair Asia President Evelyn Alvaran-Cruz at Salon Spectacular 2018, an annual competition and trade fair event held this year on Nov. 20 at the World Trade Center.

Some of the products are hair softeners, repair treatments, high-end shampoo, etc. with the water base for these coming from the natural springs of Gifu, Japan. The most famous is his Hair Respirator, a product he developed that he claims allows the hair to “breathe again.”

Tanimura has been featured on Japanese television (NHK). He has built a school for the Aetas in Pampanga, which has taught the indigenous people to read and write, among other learning areas.

He will put up his own salon, SANC Hair Clinic, at Okada Hotel next year.