Manila Bulletin wins three CMMA awards

Published November 15, 2018, 12:49 PM

by AJ Siytangco

By Noreen Jazul 

Manila Bulletin won three awards at the 40th Catholic Mass Media Awards (CMMA) held Wednesday at the Star Theater, CCP Complex, in Malate, Manila.

WINNERS ALL – Four Manila Bulletin employees display the trophies they won at the 40th Catholic Mass Media Awards (CMMA): (from left) Video team MC Jerome Baluyot and Julius Ezekiel Lacaba for 'Fake News – Reverse,' Best Public Service Digital Ad; Roni Santiago, representing Paul Eric Roca, for 'Prayers To Heal Our Broken Land,' Best Editorial Cartoon; and Jeffrey Soriano for 'To Fathers’ Day,' Best Public Service Print Ad. (Rio Leonelle Deluvio)
WINNERS ALL – Four Manila Bulletin employees display the trophies they won at the 40th Catholic Mass Media Awards (CMMA): (from left) Video team MC Jerome Baluyot and Julius Ezekiel Lacaba for ‘Fake News – Reverse,’ Best Public Service Digital Ad; Roni Santiago, representing Paul Eric Roca, for ‘Prayers To Heal Our Broken Land,’ Best Editorial Cartoon; and Jeffrey Soriano for ‘To Fathers’ Day,’ Best Public Service Print Ad. (Rio Leonelle Deluvio)

MB won Best Editorial Cartoon, “Prayers To Heal Our Broken Land” by Paul Eric Roca; Best Print Ad – Public Service, “To Father’s Day 2017”, and Best Digital Ad for Public Service, “Fake News – Reverse.” Ma­nila Bulletin Brand and Mar­keting Manager Francis Mark P. Dy received the awards.

“Reverse,” MB’s winning digi­tal campaign on fake news, has received more than 1.4 million views and has been shared over 38,000 times, since its launch on March 20, 2018.

‘Manila Bulletin takes stand on fake news’

Julius Ezekiel Lacaba, MB Video Team supervisor, said their recent triumph showed MB’s ef­fort to spread awareness on fake news.

Lacaba said the team wanted to tackle fake news in a different yet eloquent way.

“That time sobrangusoyung may nag po-post na ‘grabe naman itong taong ito’, ‘ikalat niyo ito’, sobrang rampant non sa social media. Ang pinaka idea ng ‘Re­verse’, di ba ang tao kasi basta may makitang post, ishe-share na agad, without knowing kung ano ba yung background or buong story ng isang post,” said Lacaba.

Mc Jerome Baluyot, who di­rected MB’s fake news campaign, said he thought of the concept from various people on social media who often ridicule motorists for illegal parking or obstructing streets.

“Naisip ko, paano kung kaya pala ganon siya nag park kasi may nangyari tapos nagmamadali na siya makababa ng kotse,” Baluyot explained, adding that he believes that every photo has a story, and every story also has a history behind it.

“Parang ang lagi lang kasing nakikita yung mismong post na pero kung tayo ba yung nasa kala­gayan ng tao paano kung i-reverse natin yung pangyayari, ano kaya yung tunay na dahilan,” Lacaba added.

In conclusion, Lacaba urged Filipinos to be responsible social media users.

“Mag-double sourcing, kung sa palagay natin ang sketchy or parang di tama yung nag-post, wag natin basta basta i-post. Ngayon kasi pag may nakita tayo na ‘grabe naman to nakaharang sa kalsada, naka-park ng di maayos’, ang unang reaksyonnatin ‘ay ipo-post ko to para mapahiya’. Ang daming nabibiktima ngganyan na hindi naman pala yun yung story pero dahil yun yung kumalat, di naman nakita yung side nila, hindi biro yung taong maapektuhan, pwedeng masira yung buhay nila,” Lacaba concluded.

Baluyot echoed Lacaba’s sen­timent, saying he hopes viewers were able to take away the lesson they wanted to impart: to be care­ful in sharing stories on social media.

‘Other CMMA winners’

Television networks ABS-CBN News and GMA News were big winners during the 40th CMMAs, bagging eight, and nine awards, respectively.

ABS-CBN won Best Entertain­ment Program (“Asap And I Can See Your Voice”), Best TV Special (“Sa Landas Ni Hesus: Maglakbay, Magnilay”), Best Special Event Coverage (“Unang Hirit: Holy Land Coverage”), Best Drama Se­ries/ Program (“The Good Son”), Best Public Service Program (“Mission Possible”), Best Drama Program (“Dear MOR”), Best News Program (“On The Spot”), Best Radio Ad – Public Service (“MOR NanayKakilala”), and the Hall Of Fame Awardee For Best News Commentary (“FailonN­gayon Sa DZMM”).

GMA, meanwhile, won Best News Program (“State Of The Nation With Jessica Soho”), Best News Magazine (“Kapuso Mo, Jessica Soho”), Best Religious Program (“Stories For The Soul”), Best Station ID (“To Buong Puso Para Sa Kapuso Station ID”), Best Comedy Program (“To Dear Uge”), Best Adult Educational/Cultural Program (“The Atom Araullo Specials”, Best Drama Series/ Program (“To Wagas” ), Best Children & Youth Program (“Aha!”). Best News Commentary (“Dobol A Sa Dobol B”)

Other winners were: Best Stu­dent Short Film (“Comfort Room”, UstAngelicum College Inc.). Best Talk Show (“One Asean”, PTV 4), Best TV Ad – Public Service (“Love Thy Neighbor Film”, Kapisanan Ng Broadkaster Ng Pilipinas / TBWA\ Santiago Mangada Puno), Best Student Public Service TV Ad (“Filipinos First”, De La Salle University-Dasmarinas), Best Stu­dent TV Production (“Kanlungan”, Tarlac State University),

Best Website (Philippine Prov­ince Of Society Of Jesus,, Best Digital Ad – Branded (“Pitaka”, Mcjim / In­sight 360 Consultancy Services, Inc.), Best Music Video (“Ito Ang Aming Pangarap”, KZ Tandingan, Bugoy Drilon, EbeDancel&Gloc 9 / Star Music), Best Secular Album (“R3.0”, Regine Velasquez-Alcasid / Viva Records Corporation), Best Inspirational Album (“Lead Me On”, Inggo 1587 / Opmusik). Best Secular Song (“Tagpuan”, Moira Dela Torre / Star Music), Best Inspirational Song (“Di KaPaba­bayaan”, OgieAlcasidWith Philhar­monic Orchestra / Star Music; and “BagoMatulog”, Ideasxmachina Advertising, Inc.),

Best Public Service Program (Search For The Monster Scholar, Monster Rx93.1 / Audiovisual Com­municators, Inc.), Best Educational Program (“Good Morning Philip­pines”, DXBR – BomboRadyoBu­tuan), Best Business Program (“Bida Specials: Vermicomposting Sa Urban Household”, DXND-AM / Notre Dame Broadcasting Corporation), Best News Feature (“Bida Specials: Si Madam Rosal At Kanyang Mga Alaga”, DXND-AM / Notre Dame Broadcasting Corp.), Best Entertainment Pro­gram (“Radyo Balintataw”, Obra Ni Juan – Musical, DZRH 666 / Ma­nila Broadcasting Company), Best Counseling Program (“Kahapon Lamang”, Bombo Radyo La Union DZSO 720 KHZ), Best Student Public Service Radio Ad (“Bible In Conversational Filipino”, Our Lady Of Caysasay Academy),

Best Business Column (“Man­aging For Society”, Patrick Adriel H. Aure / The Manila Times), Best News Coverage (“Ricardo Cardinal Vidal, His Life Was A Gift, A Send-Off Like No Other”, Ador Vincent Mayol, Jose Santino S. Bu­nachita, Rosalie P. Abatayo, Nestle L. Semilla& Fe Marie Dumaboc / Cebu Daily News), Best Investi­gative Report (“Crushing Drugs: Battle On Many Fronts”, Cherry Ann T. Lim / Sunstar Cebu), Best Comic Story (“The Breathtak­ing Story Of Fatima In Comic Strips”, Fr. Sal Putzu, Sdb., Alden C. Sarmiento &Dondy S. Daguio / Word & Life Publications), Best Entertainment Column (“Word And Life Barkada”, Glady V. Ra­mos / Word & Life), Best Special Feature (“Truth Vs Deceit: Sifting Through The Lies” ( A 5-Part Se­ries), Ador Vincent S. Mayol / Cebu Daily News),

Best News Photograph (“Sis­terhood”, Niño Jesus Orbeta / Philippine Daily Inquirer), Best Children’s Short Story (“Dearest Papa”, Mary Ann A. Ordinario / Abc Educational Development Center Children’s Books, Inc.), Best Short Story (“Siyap Ng Isang­Sisiw” By Eugene Y. Evasco / Li­wayway), Best Local Community/ Parish Newspaper (“The Bow And Arrow”, La Salle Green Hills), Best Family-Oriented Magazine “Family Matters” (Don Bosco Press, Inc.), Best Youth Magazine “Youngster” (St. Pauls Philippines) and “Fish Magazine, The Zany Side Of Loving God” (Shepherd’s Voice Publications, Inc.), Best Children’s Magazine “Backpack” (Rex Book Store, Inc. / CMN-Asia, Inc.).

Best Print Ad – Branded “What Will You Resurrect To­day?” (The Philippine Star / Ideasxmachina Advertising, Inc.), Best Student Public Service Print Ad “Burning Truth” (Faith Colleges), Best Student Literary Publication (“Shades Of Gray: Convalescence” (De La Salle-College Of Saint Benilde), Best Student Organ – College (CVSU- R Nexus Tabloid (Cavite State University Ccat Campus), Best Student Organ – High School (The Echoes (Casimiro A. Ynares, Sr. Memorial National High School), Best Student Organ – Grade School (LuntiangPanulat (La Salle Green Hills), The Serviam Award (Shepherd’s Voice Radio And TV Foundation, Inc), The John Paul Ii Award For 2018 (Department Of Journalism & Communications Of The Univer­sity Of San Jose Recoletos Cebu City), Hall Of Fame Awardee For Best Opinion Columns (“Why The Philippines Is Not Hopeless” / “Why Less Is More” / “Will Soon Flourish” / “Bull Market Bull Sheet” By Wilson Lee Flores / The Philippine Star), Hall Of Fame Awardee For Best Youth Magazine (“Word And Life”, Word And Life Publication).