By Lionell Macahilig
Beefing up its presence in the Philippine corporate and consumer segments, Trend Micro Incorporated continues to amplify its role as a source of employment in the country. Spearheaded by its Philippine country manager Ian Felipe, the company has a positive outlook because of the warm market response as manifested by the five-fold rise of sales force over the past five years.
“This is an indicator on how we plan to continuously expand and develop the local market and help organizations in the cybersecurity front,” Felipe said. “At the same time, Trend Micro is continuously investing in talent. We have boosted our recruitment efforts, and this has grown more than 40% over the five-year period.”
Contributing to Trend Micro’s bold stance is its substantial growth in sales in the Asia Pacific, including the regions of Australia, the Middle East, and Southeast Asia. Driven by the huge demand in network security- and cloud-related businesses, net saes for this period in the Asia Pacific region amounted to 10,899 million yen (26.7% increase from the same period in the previous year) which is the highest net sales growth.
In the Philippines, Trend Micro’s office functions as the global technical support as well as the research and development headquarters of the parent company, primarily focusing on threat and incident response, and solutions delivery. In addition, the office also serves as the backbone of the company’s service infrastructure.
With the help of the Philippine office, Trend Micro researchers and engineers gain insight on current security conversations not only in the country, but also across the globe. Among these conversations, Felipe revealed that in spite of the introduction of policies and regulations such as the Data Privacy Act, data breaches have remained consistent. As a matter of fact, the National Privacy Commission reported that it received 57 data breaches from January to May 2018.
“In our recently released 2018 Midyear Security Roundup report, we noted that using the relevant 2017 and 2018 datasets from Privacy Rights Clearinghouse, we saw a 16% increase in reported U.S.-based data breaches. This may indicate that even if enterprises are aware of the risks of data breaches, they may still be unable to enforce proper data protection mechanisms in a comprehensive manner,” Felipe said.
Recognizing the fact that data breaches also occur at the private sector, Trend Micro is organizing the second Security TRENDs conference. The event features keynote and track sessions that focus on current cybersecurity challenges among organizations, such as the increasing complexity of data breaches, new government policies, and the widening cybersecurity skills gap. More importantly, Security TRENDs features some of Trend Micro’s solutions and technologies that are part of the company’s Connected Threat Defense Strategy.