SM pays tribute to #AweSM granny shoppers

Published September 8, 2018, 3:10 PM

by James A. Loyola

“For decades, SM Supermalls has become a second home and a witness to the special milestones in every loving grandparent’s heart. SM’s story won’t be complete without our Lolos and Lolas’ SM moments.”

This was how SM Supermalls senior vice president for marketing Jonjon San Agustin described the special bond that SM has developed with grandparent shoppers.

In celebration of the international Grandparents’ Day on September 9, SM malls nationwide will offer “grand” treats among them shopping discounts, dining promos, and various grand entertainment activities.

This weekend can be extra special with the whole family gathering at a favorite SM mall to enjoy everything that grandparents love to do in the mall – starting with the morning Holy Mass, to a hearty lunch with the special Grandparents’ Day dining promos, to bazaar hopping, and capturing family moments on camera!

SM shoppers can get a chance to win P5,000 in SM gift certificates by simply taking a photo with grandparents through their Augmented Reality Family Booth in the malls and the Website Photo App that all smartphone users can enjoy by logging in to www.smsupermalls.com.

More #AweSM treats for grannies and the whole family

SM’s “grand” treats will continue on September 21 to 23 as #AweSM Dining Deals offer families treats from participating restaurants that will offer “60-themed deals” –like paying only 60 percent, less P60, or only P60!

SM Supermalls also invited seasoned actors and well-loved celebrity grandparents, Eddie Gutierrez and Dina Bonnevie for its Grandparents’ Day media launch as part of its ongoing tribute to grandparents.

The two actors shared how they bond with their grandkids and what activities they usually do when visiting SM.

“My grandchildren enjoy going to SM. We spend time there shopping and we go to the food court. The food is good! We really enjoy ourselves,” said Gutierrez who has seven grandchildren.

Bonnevie, on the other hand, revealed that her apos usually ask her to go with them to Toy Kingdom. “SM provides everything. They have movie houses, good restaurants, and of course, the stores. If you want to buy toys, clothes, shoes, bags, anything—it’s all there!” she added.

(FROM LEFT) Mr. Danny Chavez - Program Director for SM Cares Committee on Senior Citizens, Mr. Joaquin "Jonjon" San Agustin - Senior Vice President for Marketing, Mr. Eddie Gutierrez, Ms. DinaBonnevie, andMs. Grace Magno - Vice President for Advertising
(FROM LEFT) Mr. Danny Chavez – Program Director for SM Cares Committee on Senior Citizens, Mr. Joaquin “Jonjon” San Agustin – Senior Vice President for Marketing, Mr. Eddie Gutierrez, Ms. DinaBonnevie, andMs. Grace Magno – Vice President for Advertising

Gutierrez also said that his grandkids have given him a new lease on life. “I have been blessed to have grandchildren who are healthy. They are our future, growing up to be good children of our community. I can also see that they are God-fearing… I’m now 76 and I’m enjoying my second childhood. Para akong bata lang when I’m with them.”

Spending time with grandparents benefits the entire family. Lolo and lola helped parents raise kids with love, patience, and understanding. Grandparents’ Day is the time to give back. Treat them to an unforgettable weekend at SM Supermalls.

For more information on SM Supermalls, visit www.smsupermalls.com.

 
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