For beauty and advocacy

Published September 8, 2018, 3:34 AM

by Hannah Torregoza 

Mrs. Universe Philippines Finest Woman (MUPFW) beauty pageant has undergone re-branding to be seen and felt tonight when the coronation of winners are held at Resorts World Manila.

2017 Mrs. Universe Philippines Marilou Tolico-Villanueva (
2017 Mrs. Universe Philippines Marilou Tolico-Villanueva

In an interview, Mrs. Universe Philippines 2017 Marilou Tolico-Villanueva said they hope to equally highlight the beauty of the candidates and each of their advocacy.

Mrs. Universe is a global and international pageant search for married women from ages 25 to 50 and they must have an advocacy. The aim is to unite countries with the mission of empowering women and creating positive change as well. Causes addressing domestic abuse, bullying, depression, are most welcome.

Marilou revealed finding the contestants was difficult. The beautypart was easy, she said, but finding those who are truly committed to their advocacy was like hopefuls “going through the eye of a needle” before they were selected.

“We checked their background and researched on what they do. The women must be those who help address the problems in our country,” she said.

“Things are happening and we should be able to face the problem then try and look for solutions.”

The appointed Mrs. Universe Philippines Finest Woman will vie at the international Mrs. Universe pageant and forum held yearly from August to December. The 41st Mrs. Universe 2018 International Pageant coronation will be on Dec. 11, to be held in the Philippines in Cebu for the first time ever.

Among the advocates of Philippines Finest Woman this year are Lovely-Gervacio Tajan who is an advocate of anti-women & child abuse and anti-domestic violence; Arlene Poyaoan-Galvez (for livelihood literacy and anti-depression); Evangeline Jaehn (for understanding depression and promoting livelihood and self-reliance); Cheryl Fordan-Villanueva (literacy and community outreach); Johanna Beatriz Jacinto-Ticzon (anti-child abuse and anti-domestic violence); Lilibeth Newham (livelihood seminars and programs); Genesis Canlapan-Walcher (health, wellness, and beauty mission); Marira Charo Calalo Uy (anti-domestic violence against women and children); and Maria Estrella Zaldivar (education, and health, cancer awareness, and women’s and children’s rights).

They are vying for five titles namely Mrs. Universe, Mrs. World, Mrs. Earth, Mrs. International, and Mrs. Globe Philippines.

Marilou ended, “Beauty is just a small part of our pageant. These women have already achieved a lot in their lives, built their own families, have become mothers themselves, and they are independent due to their own efforts. They are the women to emulate when it comes to beauty for a cause.”