In recent years, local broadcasting companies have been switching from analog broadcast to Digital Terrestrial Television (DTTV) with Filipino families embracing the change.
A Social Weather Stations (SWS) survey in March this year found that 56 percent of Metro Manila homes own a DTT box, while the Pulse Asia study put the figure at 51 percent.
Keeping with the game is Solar Entertainment Corporation through its subsidiary Solar Digital Media Holdings, Inc. Through Easy TV, the company gives audiences better TV viewing experience and more choices in terms of programs and channel.
Easy TV is a “super digibox” offering 15 premium local and international channels that provide multi-genre programming ranging from general entertainment and kids, music and sports, to travel and lifestyle, among others.
In a roundtable interview with Rene Esguerra, chief operating officer of Solar Digital Media, revealed it took them two years to complete the project.
“It’s not very easy,” he admitted. “Technicality-wise, to change your transmission from analog to digital needs a lot of expenses because we need to put up our towers to make sure that we cover most parts of Manila. Also we needed to negotiate the content, so the whole process didn’t happen overnight.”
Aside from Solar Entertainment networks ETC, Jack TV, Solar Sports, BTV, and NBA Premium TV, Easy TV has MTVph, BOO, K Plus, Zoo Moo (world’s first children’s network channel devoted entirely to the animal world), Aniplus, Outdoor Channel, Gone Viral TV (popular online videos now on TV), Zee Sine (Bollywood Entertainment), Shop TV, and History Channel.
Esguerra shared choosing the contents was based on market research. Note that Easy TV exclusively gained the rights to K Plus, a channel that features all things Korean.
“We tried to find as much possible content that could appeal to a majority of Filipino viewers. Case and point we have a Korean content, which we know is very marketable to Filipinos,” he explained. “We also have NBA because Filipinos are into basketball.”
Apart from giving viewers the benefits of watching TV with clear audio and video, Easy TV has other features like a digital video recorder.
“And we are going to come up with additional channels,” he promised. “The way we see it, people are more interested in local news but there are those who also like international news. Right now, we have the basic set of channels because we do not want to overwhelm the viewers. Some pay TV operators, they give more value to quantity over quality but for us, we’re trying to be selective.”
Easy TV is available in Quezon City, Marikina, Taguig, Muntilupa, Pasig, North Caloocan and East Antipolo. It will soon be available in other parts of the metro.
Wilson Tieng, President and CEO of Solar Entertainment Corporation, prays for Easy TV’s success.
“As viewing habits are changing with the times, we believe Easy TV will also be a game-changer, not only in the viewing experience, but also in the digital media industry in the country,” he said.