Gracing the Shopee Celebrity Club launch are (from left) fashion designer Avel Bacudio, Shopee Philippines Director Jane Lim, and actor-singer Matteo Guidicelli.
E-commerce app and website Shopee has invited top Filipino celebrities onboard the platform to launch the first Shopee Celebrity Club, a campaign intended for Shopee users to have access to authentic and curated collection of products of celebrities.
Among them are TV host Vice Ganda with his brand Vice Cosmetics, actress Kris Aquino with her Kris x Ever Bilena collaboration, broadcast journalist Korina Sanchez with her skincare line K Everyday Beauty, Karel Marquez who will be releasing her first cosmetics line KSpark Beauty Cosmetics that will be exclusively available on Shopee, and Shopee first ambassador Anne Curtis with her cosmetics line BLK.
Also included in the Shopee Celebrity Club are celebrity-authors Charo Santos, Alex Gonzaga, Ramon Bautista, Richard Poon, and Maricar Reyes with their own books and novels.
“Our users form the core of all our strategies and the launch of Shopee Celebrity Club represents our commitment to always find new ways to reach out and engage them. We know Filipinos adore their homegrown celebrities, and we began to notice a rising demand for their products,” said Jane Lim, Director of Shopee Philippines.
“We decided to introduce a dedicated in-app space featuring a variety of celebrity brands to allow shoppers to easily access products sold by their favorite celebrities. We are proud to be the first e-commerce to officially launch such an initiative in the Philippines and look forward to even more exciting celebrity collaborations to come,” added Lim.
The commencement of the Shopee Celebrity Club also highlighted the launch of the apparel label Avel x Matteo, a denim brand made by collaboration of designer Avel Bacudio and actor Matteo Guidicelli.
“Our goal was to make designer jeans accessible to a broader market. We are able to do that with our partnership with Shopee. It enables is to reach a wide network of customers in the Philippines,” shared Bacudio.
The Avel x Matteo denim brand will be exclusively available on Shopee starting July 4. Likewise, Shopee will be offering exclusive deals and discounts across all celebrity stores as part of the launch of the Shopee Celebrity Club.