More than half of the total number of homes in Metro Manila are watching television via digital terrestrial television (DTT), according to the latest surveys conducted by Pulse Asia and SWS.
Pulse Asia and SWS both showed, respectively, that 51% and 56% of Metro Manila homes own a DTT box.
The Pulse Asia and SWS surveys also found, respectively, that 16% and 17% of households nationwide have a DTT box.
ABS-CBN reports it has sold a cumulative total of five million ABS-CBN TVplus boxes as of May 3. The company is ahead of other broadcast companies in supporting the government’s mandate for the full shift from analog to DTT by 2023.
Since its launch three years ago, ABS-CBN TVplus has expanded its signal coverage in the country to reach residents in Metro Manila, Bulacan, Nueva Ecija, Pangasinan, Rizal, Laguna, Pampanga, Tarlac, Benguet, Cavite, Metro Cebu, Cagayan De Oro, Iloilo, Bacolod, and Davao.
CineMo, the first-ever all-day movie channel to air on ABS-CBN TVplus, is now the third most watched channel in Metro Manila with an average audience share of 7% for the month of April, according to data from Kantar Media covering urban and rural homes.
Like CineMo, ABS-CBN TVplus’ all-day children’s entertainment channel YeY! has also gained a solid following as the fourth most watched channel in Metro Manila with an average audience share of 5%.