By Jonnah Lynne Pante
Acer has partnered with Samsonite for a back to school promo #CarryOn, inspiring millennials and the working youth to pursue their dreams and unleash their outgoing personalities.
A purchase of any qualified Acer products such as laptops including those in the Predator gaming line, projectors, and desktop will come with free Samsonite luggage.
“If there’s one thing we’ve learned about millennials, it’s that they are very passionate, unstoppable if they are truly motivated,” Acer Philippines Sales and Marketing Director Sue Ong-Lim said.
“Travel is, without a doubt, one of their strongest motivations. This is why we’ve partnered with Samsonite, a household name when it comes to travelling to help us propel this cause forward.
“Hand in hand, we are hopeful that we will be able to not only motivate millennials, but also reward them for their hard work by fueling their wanderlust.”
Alongside the promo announcement, Acer also unveiled the #CarryOn video to let consumers know more about the said campaign. The said short film, directed by Irene Villamor who’s known for her works “Camp Sawi” and “Meet Me in St. Gallen” can be viewed on Acer Philippines’ Facebook page.
Acer has been known to associate catchy short films with their promos, with the video starring celebrities Alessandra de Rossi and Empoy Marquez for their partnership with SM Supermalls fashion brand Salvatore Mann considered as the most popular.
The two videos for the campaign entitled #KasyaPa and #KasyaPaRin currently has 11 million and 6.5 million views, respectively.