In conjunction with his sold-out “24K Magic World Tour” that held its leg in Manila a few days ago, Bruno Mars has launched his award-winning SelvaRey Rum to major fanfare in Japan and the Philippines.
(From left): Robby Mananquil, Maxene Magalona, Marian Rivera and Dingdong Dantes
Bruno teamed up with one of the world’s most revered master blenders to create the award-winning rum. SelvaRey is made in Panama from pristine water, the finest cane, and aged for several years in American Oak barrels.
During Bruno’s four sold-out shows at Japan’s Saitama Super Arena, both SelvaRey White and SelvaRey Cacao were heavily featured with signature cocktails and bottles sold in exclusive tour packaging. Extensive lines wrapped around the venue hours before showtime and both the cocktails and bottles sold out early each day.
The Asia launch continued in Manila on May 3 and 4 at Mars’ sold-out shows at the Mall of Asia Arena. The SelvaRey Cocktail Bar at the venue highlighted fresh, seasonal ingredients and top local bartenders. The brand also showcased exclusive digital content, VIP activations, and bottles for sale in “24k Magic World Tour” packaging.
Several Pinoy stars, celebrities and VIPs celebrated Bruno’s baby. Some of those spotted partying the night away at MOA are Ryan Agocillo, Jay R, Dingdong Dantes, Marian Rivera, and Rajo Laurel.